Companies Marketing Broken Leaf Tea as Whole Leaf Tea (Full Leaf Tea) - RateTea Reports

PHILADELPHIA - April 9, 2013 - PRLog -- Whole leaf tea, also sometimes called full leaf tea, is tea that consists of whole, unbroken leaves.  It is contrasted with broken leaf tea, which is the norm in most tea bags (often containing the lower grade fannings and dust, finer particles of tea leaf).

Recently, a number of tea companies have been marketing high-end pyramid sachets filled with tea, and referring to their tea as "whole leaf", when in reality their tea consists of broken leaves.  Although these companies' sachets usually contain higher-grade tea, consisting of considerably larger pieces of leaf than is the norm in mainstream tea bags, their products are not always strictly "whole leaf".

RateTea has responded to this inconsistency between the marketing and the actual product, by publishing a guide to whole leaf teas, which provides a clear definition of whole leaf or full leaf tea, and explaining the distinction between these teas and larger broken leaf teas.  The article explores impacts on optimal brewing, as well as quality considerations like flavor and aroma.

The new guide also emphasizes that whole leaf does not necessarily equate to superior flavor, quality, or value, owing to the fact that true whole leaf tea tends to fetch a higher price in the marketplace.

Read the full article on RateTea:

http://ratetea.com/topic/whole-leaf-tea/82/