Reynolds Logistics centralises route planning for Ireland fuels business onto Optrak

HERTFORD, U.K. - April 15, 2013 - PRLog -- Optrak Distribution Software Ltd today announced that following a competitive selection process, Reynolds Logistics has chosen Optrak’s vehicle routing software to centralise transport planning for its Irish fuels and lubricants business.  The deployment will ensure Reynolds can optimise the use of its vehicle fleet whilst maintaining high levels of customer service and minimising supply chain costs.

Andrew Reynolds, Group CEO, Reynolds Logistics said, “We wanted to be able to plan our Ireland operations from a centralised vehicle routing system.  We carried out a detailed evaluation of competing systems and Optrak was the clear winner.  The team at Optrak fully understand the requirements of the fuels and lubricants (http://optrak.com/content/optrak-vehicle-routing-and-scheduling-lubricant-distribution-1) industry and this specialist knowledge is reflected in the unique functions within their routing software which will help our planning teams ensure deliveries are made on time and on cost which in turn means we can generate and sustain a real competitive advantage in the market.”

Reynolds Logistics is a family business that can trace its roots to 1928 and will celebrate its 85th anniversary in 2013. It has a proven history in the logistics of liquid products from hydrocarbon fuels, lubricants and their derivatives, chemicals and bitumen.  Reynolds will use Optrak to carry out route and load planning for 74 vehicles, across 6 depots and multiple strategically (http://optrak.com/content/strategic-distribution-planning) placed outbases across Ireland, which deliver fuel to forecourts, garages and retail sites.

Andrew Reynolds added, “As a third party logistics provider we work across multiple contracts and we need to ensure the right vehicles are used for the right job while maintaining maximum efficiency.  An important capability of the Optrak routing software was the ability to flexibly combine tractor and trailer units - for example to ensure the right company livery is used for a forecourt delivery.  Driver training is also an important issue so the system also has to track individual drivers and the terminals, products and clients for which they have been trained.”

Conor Brazel, IT Manager at Reynolds Logistics said, “We have relied on Optrak’s innovative vehicle routing software for thirteen years in various parts of our business.  Throughout that time Optrak have provided us with a high level of service particularly in our bulk and packaged lubricants business.  They were the ideal partner for our Irish fuels business and we have complete confidence in the Optrak team and their routing software.”

Tim Pigden, Managing Director of Optrak (http://www.optrak.com) said, “I am delighted to expand our working relationship with Reynolds. They have always invested in state of the art technology to support their supply chain and information network and recent success in the European Transport Company of the Year award was fully deserved.  The complex requirements of the fuel and lubricants industry pose a number of challenges to routing systems however with specialised functionality for fuel, compartments and pumps for example, Optrak are well positioned to help companies in this industry achieve best practice in routing, scheduling and loading.”