Car Dealership Training Firm Partners with Florida Website Experts to Explore Marketing Tactics

ORLANDO, Fla. - April 12, 2013 - PRLog -- Car dealers in Florida will now have a respectable resource to rely on when finding new ways to drive traffic to their dealerships.  Now Marketplace of Orlando, Florida has joined forces with DealerKnows Consulting, a leading Internet sales training firm to develop digital marketing tactics and assessments for the automotive industry.

Auto dealers are often at the mercy of their technology providers when it comes to finding new ways to drive consumers to their stores.  With online sales being a determining factor in dealerships’ success, many find it necessary to partner with consulting firms as a means of navigating the Internet sales arena.

DealerKnows Consulting trains dealers nationwide on Internet sales and digital marketing tactics while Now Marketplace, based in Central Florida, improves website performance and analyzes advertising strategies.  Together, they plan to develop an assessment and consulting service that provides dealerships a 360 degree understanding of their online marketing opportunities.

Joe Webb, Founder of DealerKnows, spoke of the need for a partnership, “We’ve witnessed firsthand the value that Now Marketplace brings to automotive dealers.  Their manipulation of website homepages has shown clients documented growth for conversion rates.  Moreover, their ability to analytically review a dealership’s advertising spend and return on investment is often eye-opening for dealers as to how they are spending their budgets.  Christy Roman has a great track record of being in tune with the needs of car dealers' marketing efforts.”

Christy Roman, President of Now Marketplace, stated “It is an honor to be able to partner up with DealerKnows.  Our working together creates synergies that are very unique in the industry.  We believe that this partnership bridges the gap between digital marketing and dealership process, which is intrinsically connected, but generally managed separately. “

Webb continues, “Dealers usually leave their reporting up to their own random employee whose never been trained to adequately evaluate success.  We take over and add strategy on top of true metrics.  It’s a win-win for us and for our dealer clients.  We'll immediately be incorporating Now Marketplace's website services into all of our ongoing offerings.”

Now Marketplace is based in Maitland Florida and assists dealers nationwide with their website services.  DealerKnows LLC, located in Chicago IL, believes there to be a glaring need for automotive consulting and digital marketing strategies in the Florida market.  Their short-term focus will be on southeastern dealerships, but will soon roll out their partnered services offerings nationally.