Borden® Celebrates “Mother’s Week” with 100 Daily Prizes for Mom

DALLAS - May 8, 2013 - PRLog -- This year mom gets more than one day of appreciation. Borden Dairy Company is kicking off Mother’s Week by giving away 100 gift cards for some of mom’s favorite things –coffee, beauty products, shoes, spa services and more.

Starting May 6 at 11 a.m., Borden Facebook fans will have a chance to win 100 prizes every day until May 12—Mother’s Day. For a chance to win prizes, moms can simply like Elsie the Cow’s (http://www.facebook.com/elsiethecow) Facebook page. Next, click on the “Mother’s Week” tab. The first 100 eligible moms to answer the question of the day will win a daily prize.

“We know how committed moms are to the health and well being of their families,” said Stan Jacot, vice president, marketing and product development. “This is Borden’s way of showing appreciation to moms for serving America’s favorite milk for breakfast, lunch and dinner day in, day out.”

Daily prizes include 100 gift cards to Starbucks®, Bath and Body Works®, Fandango®, Sephora®, Zappos® and Spafinder.com. Borden fans can enter the giveaway once a day during Borden’s Mother’s Week and share a link to the promotion with family and friends.  Borden also invites fans to share their special Mother’s Day moments and memories on Pinterest.

Visit Elsie the Cow’s (http://www.facebook.com/elsiethecow) Facebook page for official rules to the Borden Mother’s Week promotion.  The promotion is open to legal residents of AL, FL, LA, MS, SC, TX--18 years and older. Void were prohibited.

To learn more about the Borden Mother’s Week promotion, please contact Amy Power at 214.693.2146 or amy@powerpublicrelations.com or visit www.borden.com.

About Borden

Borden Dairy Company, headquartered in Dallas, employs approximately 4,500 people throughout the United States who support the processing, distribution and sale of milk in local markets. The Company produces best-in-class milk products for foodservice and retail customers. Borden Dairy Company carries on the legacy of Gail Borden, Jr., who brought stability and structure to dairy farming methods, milk distribution and business practices. Today, Borden strives for the highest quality and nutrition standards just as its founder Mr. Borden did. For more information, visit www.borden.com.