Leading Romanian independent agency GMP Group has chosen AD-IN-ONE software

PRAGUE - May 13, 2013 - PRLog -- GMP Group, a leading Romanian independent agency group has decided to implement AD-IN-ONE agency management software.

The agency group decided to deploy the software to improve their business processes and streamline corporate reporting among all agencies in the group. AD-IN-ONE will be deployed across all five units of the group and will coordinate the entire team of 102 employees.

Ivan Petrův, CEO AD-IN-ONE said, "We are very pleased to welcome GMP Group into our family of clients. This cooperation is an encouraging hint to all Romanian agencies that struggle due to lower margins and over servicing of demanding clients in this difficult economic climate."

Libor Černý, Managing Director AD-IN-ONE added, "Lately, large agencies like GMP Group are getting more and more curious about AD-IN-ONE. They realise that with clients lowering their budgets but increasing their demands, staying lean is the only way to remain profitable. In this scenario, the agency which knows how to measure its performance knows how to win. Most systems that agencies currently use simply fail in realtime profitability management. But AD-IN-ONE does this very well and hence our clients gain a significant advantage over their competitors."

GMP decided to to go with AD-IN-ONE and prefered this verified and mature solution to a risky custom software development option proposed earlier.

Representatives of the GMP Group appreciate the fact that AD-IN-ONE is a fully integrated, verified, localized and tailored specifically developed to meet requirements of advertising businesses.

The entire system shall be set up separately for every unit to meet the unique needs of the full-service agency, and likewise, of the Digital, PR and other units of GMP.

About AD-IN-ONE
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With clients that include Ogilvy, Publicis, Saatchi, Leo Burnett, Grey and McCann Erickson, AD-IN-ONE is a leading software solution specifically tailored for agencies offering unparalleled scope and value for money.

AD-IN-ONE software is the favorite end-to-end agency management solution among growing independent agencies with more than 30 employees who need to increase control over their business and boost client profitability. It enables such companies to make their business processes across all departments more professional and streamlined.