UMSL Announces Digital Media Marketing Courses

ST. LOUIS - May 14, 2013 - PRLog -- ST. LOUIS – University of Missouri–St. Louis College of Business Administration and the School of Professional & Continuing Studies announces a new program that offers a Certificate in Digital Media Marketing. Courses begin in June with a curriculum that offers marketers a chance to amplify their skills in the digital world. This Fall, the university will be adding social media marketing to its graduate level curriculum.

“It is imperative that universities begin to seriously change their marketing curriculums to reflect the evolution of marketing and business being driven by technology or they will be outdated and irrelevant,” said Perry D. Drake, academic director of programs in business and assistant professor at UMSL.

Consumers are changing the way they communicate with and research brands, and brands are changing the way they promote and engage with consumers. Attention has been shifted from traditional media marketing to Internet, wireless devices and other digital platforms.

Based on Forrester Research, by 2016, advertisers will spend as much on interactive marketing as they do on television advertising today. Investment in search marketing, display advertising, email marketing, mobile marketing, and social media will near $77 billion and represent 35% of all advertising, as interactive channels gain legitimacy in the marketing mix.

As such, today’s marketers must be well versed in many areas including:

•  Social media listening techniques and tools
• Web tracking techniques, tools and dashboarding
• Mobile marketing strategies
• Content development strategies
• Email marketing techniques for customer retention and retargeting

“The curriculum is designed to prepare marketers for the changing landscape where consumers are connected to a number of devices, have an unprecedented level of information for purchase decisions, and if properly cultivated can be an ambassador for their favorite brands,” Drake said.

Due to the focus on the latest issues facing the marketing community, the certificate course curriculum will improve the skill set of a recent graduate or an established professional, and is taught by local and national industry experts

For more information, including course descriptions, instructors, fees and registration, please visit the website at http://www.umsl.edu/~pcs/noncredit-offerings/dmm-certificate.html#.UY02FoX8dwE or call Perry Drake at (914) 299-4879.

About the University of Missouri–St. Louis School of Professional & Continuing Studies: The University of Missouri–St. Louis School of Professional & Continuing Studies provides courses, programs, conferences, and events that fulfill degree completion, professional development and personal enrichment goals for the lifelong learner. For more information, please visit http://pcs.umsl.edu (http://www.umsl.edu/%7Epcs/index.html).