ISA—International Shipyards Ancona Opens North American Operations

FT. LAUDERDALE, Fla. - May 15, 2013 - PRLog -- May 15, 2013.  Ancona, Italy & Fort Lauderdale, Florida USA: On May 10, 2013, ISA—International Shipyards Ancona—announced the grand opening of its North American operations with offices at the Portside Yachting Center located on the 17th Street Causeway in Fort Lauderdale. It was auspicious timing for ISA as the day marked its 12th anniversary of business.  Marcello Maggi, ISA President of Sales and Marketing, was on hand at a celebratory cocktail party at the Bimini Boatyard Restaurant with brokers, press, and members of South Florida’s marine industry.

During the announcement party,  Edward Sacks and Marcello Maggi led discussions about the state of the yacht industry, both in the US and Europe. Additionally, there were discussions about the on-going activity at the shipyard in Italy as well as new marketing initiatives here in the US.

Mr. Maggi comments to the audience, “I have a strong personal connection to the US and have long been aware of the importance of the American market for our yachts.”

Ed Sacks, a well-known veteran of the luxury yachting industry, who has enjoyed a long-term friendship with Maggi, gave a colorful anecdotal speech to the crowd on his history in the industry and identified his primary mission. “While ISA already has a presence in North America, my task is to increase their visibility in the US marketplace by interfacing with the brokerage community and facilitating ease of communication with the shipyard. To be clear, I am not a broker. My objective is not to sell boats, but to assist established brokers with their efforts in selling ISA construction.”

In its relatively short 12-year history, ISA has delivered 27 yachts and currently has five under construction. They build yachts both in fiberglass and steel in the 30-70m range and are developing new lines with an eye toward expansion to eventually building luxurious yachts up to 325 feet.

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