Cadillac Announces Upgrades to its Certified Pre-Owned Program

BARRINGTON, Ill. - May 15, 2013 - PRLog -- Cadillac has re-vamped its Certified Pre-Owned (CPO) Program, expanding warranty coverage and including new perks and benefits, in a bold move that is sure to attract new buyers to the brand. At Motor Werks Cadillac of Barrington, a premier Cadillac dealership located in Barrington, Illinois (http://www.motorwerkscadillac.com/dealership/about.htm), they are already seeing a boost in used car shoppers expressing interest in their CPO inventory.

As the news spreads, the enhanced program will undoubtedly draw even more buyers looking for a great deal on a pre-owned luxury vehicle, along with the peace of mind provided by the generous warranty and benefits that are now a very appealing aspect of the program.

The new Certified Pre-Owned 6-year or 70,000 mile bumper-to-bumper warranty is the very same warranty that comes with the purchase of a brand new Cadillac. New benefits include:

24-Hour Roadside Assistance
Courtesy Transportation
a 6-year/unlimited mileage new car corrosion warranty
$0 Deductible
a 3-Month Subscription to OnStar and SiriusXM Satellite Radio

Owners of 2011 and newer models will also have the opportunity to purchase Premium Care Maintenance, the Cadillac new car maintenance program, which includes all factory recommended service including multi-point inspections, oil change and lube, cabin and engine filter replacement, and tire rotation.

This newly enhanced and expanded Cadillac program represents one of the most comprehensive CPO benefit/warranty packages offered by any automaker.

To earn certification, a pre-owned Cadillac must first pass a rigorous 172-point inspection of vital components and systems as performed by a Cadillac certified technician. Each CPO vehicle comes with a free Vehicle History Report and low APR financing options.

More and more buyers have been choosing certified pre-owned vehicles over the past several years. With the compelling factors of affordable pricing, flexible financing, warranty coverage, and new car benefits, CPO programs are designed to provide shoppers with the confidence they need when buying a used late model vehicle.

This upgrade of the Cadillac program sets the bar very high for competitors, and it will be interesting to see how they respond in the future.

To learn more about the new Cadillac Certified Pre-Owned Program, those who are interested should contact Motor Werks Cadillac of Barrington (http://www.motorwerkscadillac.com/contact-form.htm). Their dealership is located at 206 North Cook Street, in Barrington, IL, just minutes from Chicago, Arlington Heights, and Northbrook.