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Follow on Google News | Arizona Diamondbacks Employ Face To Face Marketing CampaignThe Arizona Diamondbacks have partnered with Drive Inc, a Southern California based promotional marketing firm, to - literally - drive tens of thousands of fans into their stadium.
By: Drive SoCal Fortunately, Drive Inc has a 10 year history of turning unused inventory -- unsold tickets in this case -- into new customers. Drive Inc is a privately owned promotional marketing firm headquartered in Riverside, CA. The company was created as a response to a demand by local consumers and businesses for a more effective, personal, results driven approach. Drive believes that to create a profitable business, a company must utilize individuals of varying backgrounds, education levels, and skill sets, "Our business philosophy is to combine great ideas, superb client services, and high level core values to create both brand awareness for our clients, and successful business professionals within our company," says Ali Helmboldt, an Executive Director at Drive. She goes on to say, "That business philosophy guarantees Drive will continue to provide diverse career opportunities for our staff while providing the absolute best results for each of our clients." The absolute best results are what they intend to provide for he Diamondbacks. Drives strategy is to market their client's services directly to the business community at a rate of 70-90% off retail. They drive people with disposable income into the best restaurants, movie theaters, golf courses, resorts, amusement parks, and, of course, sporting events in the city. This provides more spending at their clients establishment, and a trackable method to filling seats. All the while saving the consumer a considerable amount of money to go out and have fun. Ali Helmboldt calls it a win, win, win, "Empty seats do not create revenue, but you fill that seat, and the Diamondbacks make money on everything from parking to concessions. Customers save money on things they would likely do anyway, and Drive Inc turns unsold tickets into a profitable business." Drive began the campaign last week, and the results were incredible, "Our goal," says Ali Helmboldt, is to send 3-4 week long business trips to Phoenix, and sell 1000 promotional ticket packages, bringing the Diamondbacks 3000-4000 new fans, and tens of thousands of dollars in revenue." End
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