Trends in PC Shipments paint bleakest picture across Central and Eastern Europe

May 21, 2013 - PRLog -- London, UK- Shipments of PC units* across EMEA recorded a drop of -20% year-on-year for Q1 2013 according to analysis by CONTEXT, the European IT market research company. 


The steepest decrease occurred in Central & Eastern Europe, where continued inventory weaknesses in Russia contributed to a decline of -23% for the region over the first quarter of this year compared to last year. Russia itself saw PC shipments drop by -29.1% followed by Poland with -19.6%.

Shipments through Western Europe were down by -22%, with almost every country registering double-digit falls including Spain at one end (-35.2%) and the UK at the other (-16.6%).

The Middle East and Africa had a better quarter, with a lesser decrease of -11% recorded including Turkey where shipments fell by -2%.

Analysts are projecting a similar trend for Q213 with inventory continuing to be an issue in certain countries whilst vendors are expected to act cautiously with their sell-in levels to avoid excess stock accumulations especially prior to the Q312 back to school period.

“While slate tablets have continued to draw spend away from traditional PCs, a number of tech vendors are expectant for Q313”, said Nancy Taylor, PC analyst at CONTEXT. “We are seeing a number of launches in the hybrid PC category, attracting particularly those users looking for portability, power and touch capabilities all in one device.”

* Desktops, Netbooks, Notebooks, DT Workstations, NB Workstations

Western Europe

COUNTRY

Q1 2013 vs Q1 2012

Austria

-26.1%

France

-24.8%

Germany

-22.1%

Italy

-24.4%

Netherlands

-20.4%

Spain

-35.2%

UK

-16.6%

Eastern and Central Europe

COUNTRY

Q1 2013 vs Q1 2012

Russia

-29.1%

Poland

-19.6%

About CONTEXT

Headquartered in London with over 140 staff in 12 countries, CONTEXT specializes in tracking technology sales and pricing across the globe. With real-time data captured from a wide range of channel sources including exclusive access to Global Technology Distribution Council members, the $3 billion of sales processed each week in Europe provides the most accurate channel market information available today across a range of business and consumer technology products. CONTEXT reports and services enable our customers to assess their business operations in the light of actual sell-out figures, and make business-critical decisions based on hard data. Follow us on Twitter: @contextworld.com or visit our website: www.contextworld.com.

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