Cheer Channel Aligns Cheerleader Elleana Smith with Cheer Apparel Company Chassé

AUSTIN, Texas - May 30, 2013 - PRLog -- Proformance Sports Marketing and Entertainment announced today that it has secured an endorsement deal between Chassé and Elleana (Elle) Smith to extend the Chassé brand and it''s marketing catalog, making Smith a key spokesperson for Chassé. The endorsement deal took effect on May 1, 2013. Smith is a cheerleader for Xcel Athletics in Katy, Texas where she is a National Champion and multi-gold medalist from many major cheer competitions. Smith is currently a back-spot and secondary base but is training to become a flyer.

Chassé is a cheerleading apparel company known for its high quality, affordable uniforms, clothing, shoes and accessories. Items are exclusively available through retailers Omni Cheer and Campus Teamwear. In March, Chassé launched it''s spring collection of apparel, shoes, and accessories which included the new Flip III Shoe, dozens of new printed cheer tops, and several new uniform styles. Smith will wear and promote the new Chassé spring collection along with other Chassé products at her appearances across the country, visiting cheer teams, gyms, camps and competitions throughout the year. The endorsement deal between Chassé and Smith closely follows the announcement that 2-time World Champion cheerleader Maddie Gardner will also be representing the brand world-wide.

"We are so excited to add Elle to our team. She is the epitome of the everyday cheerleader - hardworking, dedicated, and full of spirit," commented Chassé Marketing Manager, Jessica Rzeszut. "Elle is someone that we will be proud to feature as a role model for current and aspiring cheerleaders," finished Rzeszut.

"Cheer Channel has had tremendous success with Chassé as a part of the Secret Diary shows. They have been a great sponsor, and all of the cast, All-Stars, and fans love the products that Chassé provides. We at Proformance could not think of a better match," added Cindy Villarreal, CEO of Proformance and Sports Manager to Smith.  

ABOUT CHASSÉ:

Chassé is a leader and innovator in the world of cheerleading apparel and accessories, providing affordable and high-performance in-stock cheerleading apparel to cheerleaders of all ages.

ABOUT PSME:

Proformance Sports Marketing and Entertainment (PSME) is a full-service marketing agency specializing in the areas of promotion, sponsorship, endorsements, developments, entertainment, and event planning. Founded in the United Kingdom in 1997 by NFL Entertainment Director, Cindy Villarreal, the firm opened its doors in the United States in 2012. Proformance specializes in creating some of the most exciting and media friendly properties in the country by connecting pro athlete star power to corporate America. It is our mission to provide innovative marketing services designed to enhance media experiences that inspire, create loyalty, and are growth driven.