How To Get Ahead In Advertising: Make Mine Transmedia

SAN FRANCISCO - May 30, 2013 - PRLog -- HOW TO GET AHEAD IN ADVERTISING:  MAKE MINE TRANSMEDIA
Transmedia SF Announces Focused Events and Education for Ad, Brand, PR and Communications Professionals

San Francisco, CA --- April 30, 2013 ---  Transmedia SF, a growing community of creative and tech producers and strategists, announced today that it is launching a series of events and educational programs aimed at marketing communucations, PR and advertising professionals.   Events will include meetups, conferences,  custom training sessions and hands-on transmedia workshops that will cover a range of topics, from tools and techniques, to best practices and case studies, and experiential planning.  The first events are scheduled to launch in May of 2013 and include a meetup event and a series of hands-on workshops entitled, “Transmedia Discovery Workshops For Brands and Communications.”  

“The need for Transmedia strategy and multi-screen campaigns in business is growing,” said Beth Rogozinki, co-founder of Transmedia SF.  “Where audiences go, advertising follows and smart communications professionals in both consumer products and services, and business to business marketing, realize the need to engage and delight their audiences with a compelling story, across all of their devices.”  

The use of Transmedia strategies in marketing and communications campaigns is growing and  major brands and companies are pursuing transmedia strategies.  A recent Forbes article quoted a Coca-Cola executive as crediting a transmedia campaign with increasing global sales by 4%.  

“We’re at a point where learning another tool or telling great stories isn’t enough,”  said Whitney Greer, Managing Partner, The Brandularity Group and workshop leader for the Transmedia SF Workshop series Transmedia Discovery Workshops For Brands and Communications .  “Transmedia storytelling is a much-needed strategic evolution to the social media platform wars for marketing and communications professionals.  We’re happy to be able to work with Transmedia SF in developing and delivering new programs and methodologies and truly helping businesses cultivate a transmedia strategy that will increase their sales and their success.”


“Our methodology gives digital creatives and marketing communicators a way to elevate the brand, develop a backbone core narrative and bring audiences into an expanded story universe in places and ways that fit how they like to engage,” said Rikke Jorgensen, Brand Story and Content Developer for Metaphorial, and also a Transmedia SF Workshop leader.  “It’s a complex process, but we begin with simple  practical, hands-on workshops so any marketer, social media strategist or creative can begin to make the shift from channel-focused strategies to transmedia brand storytelling. “  

In addition to the Transmedia SF Workshops series Transmedia Discovery Workshops For Brands and Communications,  Transmedia SF will also offer a ad and brand focused meetup, Transmedia for Brands, Ads and Campaigns:  Reaching Your Customers in a Multi-Screen World and has announced that it will develop custom corporate training modules for businesses and organizations.  All Transmedia SF Workshops are run by working media technology and creative professionals who will bring their expertise and experience to these practical and pragmatic courses.

This workshop series Transmedia Discovery Workshops For Brands and Communications includes the following segments:  
o   Transmedia Storytelling for Brands: Developing Your  Core Story
http://tmbrands.eventbrite.com/
o   Building Storyworlds and Aligned Content for Enhanced Brand Engagement
o   Bringing Your Story to Life Across Multiple Platforms and Experiences

See specific workshop pages for exact details on location, times, dates, costs and requirements.  For information about customized corporate transmedia training for your business or organization, email us at hello@transmediasf.org or call Transmedia SF at 415-203-6008.  For information about all of the upcoming workshops and how you can attend, visit our web site:  http://transmediasf.org


About Transmedia SF
Transmedia SF is a network of SF Bay Area media and start-up creatives who come together to develop our own projects, to promote and educate the world about transmedia storytelling, and to make San Francisco a center for transmedia production and education. San Francisco is a natural hub for transmedia since it boasts robust creative, technical, media and education communities.  Our vision is to create the SF ASIS – San Francisco Agency, Studio, Incubator, Salon – that brings together media, ad and PR agencies, creative content development teams, tech and media start-ups, and educators and transmedia visionaries to jointly promote transmedia and SF as a core center for transmedia developments.
http://transmediasf.org/

Transmedia SF also owns and operates the Transmedia SF Workshops.