Camping Gear Invention Squat Strap Debuts on The Outdoor Shopper

June 1, 2013 - PRLog -- Each year there are over 13 million people that go camping around the world. Camping is a true American tradition, and it is gaining in popularity. According to the Outdoor Industry Association’s 2012 The American Camper Report, camping participation is growing. Camping gained participants in 2011 — up to 42.5 million campers from 39.9 million in 2010. That equates to nearly 15 percent of all Americans over age six.  Of that 66% were tent campers and 10% enjoyed backcountry hiking or backpacking.  Eighty-four percent of camping participants participate in multiple outdoor activities such as hiking, canoeing, climbing, fishing, boating, mountain biking, hunting, swimming, or kayaking, while only 16 percent participates in camping alone.   Either way, camping has its challenges.
There are no toilets in the woods, so while it may be easy for bears, it can be a problem for humans. Now there is a new invention that makes going to the bathroom easier, the new Squat Strap offers comfort and convenience when it comes to bathroom fundamentals.

What is a Squat Strap? It is a simple device that takes the pain out of going to the bathroom when there isn't a toilet around. The Squat Strap is a lightweight, foldable polypropylene strap made of recyclable material that comes equipped with a carabiner. The strap loops around the lower back and then around a tree or rock. With the leverage of the tree/rock you are able to lean back into a more natural position instead of trying to squat the old-fashioned way. The strap also allows you to stay higher off the ground, protecting from the potential threats of poison oak or ivy.  The Squat Strap is simple but will not fail to amaze in the comfort department. Not only is the Squat Strap pioneering in its use as a bathroom aid, it can also be used to bundle and carry firewood or hoist packs up into trees to keep critters away.  

With the unbelievable 4 oz. weight of the strap and its plethora of uses, versatility and packability are Squat Strap's middle names.  Which is why The Outdoor Shopper television show, selected the product to air on the Pursuit Channel from May 27 to June 2, 2013.

Over 38 million households watch the Pursuit Channel, a channel dedicated to everything outdoors, regularly via DISH or Direct TV Basic packages and a rapidly expanding number of cable affiliates. The Outdoor Shopper Show will feature Squat Strap’s patent pending product via the Pursuit Channel on:  May 27 at 6:30a.m; May 28 at 11:00 a.m.; May 29 at 8:00 a.m.; May 30 at 3:00 p.m.; May 31 at 5:00 p.m.; June 1 at 6:30 a.m.; and June 2 at 8:30 a.m.  Squat Strap® remains available continually on their web site, www[dot]theoutdoorshopper[dot]com.

“There are over 1.7 million search results just on camping and pooping alone,” states Beth Hallett, Owner and Inventor of the Squat Strap®.  “This just goes to show you the  concern people have of pooping in the woods—we safely take that concern and worry away.”  

The Squat Strap®, at $19.95 USD, makes hygiene the least of your outdoor worries.  Made of a 1 ½ inch by 8 foot polypropylene webbing gives the Squat Strap® incredible strength supporting up to 700 pounds and weighs a mere four ounces.   Originally designed for use around a tree or other stable object, the Squat Strap® holds adults and children in the right stance to pee or poop comfortably and safely.

About Squat Strap®
Squat Strap® is the brainchild of inventor and entrepreneur, Beth Hallett.  Her passion of everything outdoors including hiking, camping and kayaking inspired her to help minimize human foot print in the wild and alleviate the fear and inconvenience of pooping and peeing in the great outdoors.  Spurred on by her friends and family, she formed Hallettco LLC and began to design prototypes to solve this problem.  The patent pending Squat Strap® design gives people stability in uneven terrain, safety for skin from coming into contact with the environment, and strength to support a person and their gear or pack.  To learn more about Hallettco and the Squat Strap® please visit, www[dot]squatmonkey[dot]com (http://www.squatmonkey.com).

About The Outdoor Shopper
The Outdoor Shopper Show is broadcast nationally to over 40 million viewers on the Pursuit Channel, which is included with any DISH or Direct TV subscription in addition to cable affiliates. The ultimate goal is to become a 24/7 televised shopping network featuring useful, innovative, convenient products for the great outdoors; in short, everything under the sun.  Additionally, the e-commerce website will list all of vendors' products, making them available for order at any time, long after your segment has aired. www[dot]theoutdoorshopper[dot]com (http://www.theoutdoorshopper.com)