How does the Grateful Dead do social media?

NORTH KINGSTOWN, R.I. - June 7, 2013 - PRLog -- Published June 6th, PROVEN SOCIAL MEDIA STRATEGIES for Building Community and Brands in the Digital Space goes beyond simple platform-specific guidance to reveal the core principles, practices and philosophy that lay behind every successful social media implementation.

Whether you are using Facebook, Instagram, Pinterest, Twitter or other combined options, the fundamentals explained here - fundamentals too often misunderstood or ignored by the multitude who tend to confuse "social media" with "media" - are sure to prove essential to your efforts.

Leading social media practitioner Michael Malone cites real world strategies adopted by such diverse brands as WoodenBoat Magazine and the Grateful Dead, and details clear "best practices" without which no attempt at social media outreach will succeed.

Whether you are building a social media presence catering to a large international constituency or local fans of a popular neighborhood coffeehouse, Malone's insights are ones which will get you there far more quickly, efficiently and economically than would otherwise be possible.

CONTENTS
Introduction * Community * Precise Communities * "He was playin' real good for free" * The Art of Discovery * Real vs. Random Fans/Followers * Nothing to Hide: Let the Transparency Flow * Encouraging Chatter * The Beauty of Limited Virality * Bragging Rights, But With Class * Make Evangelists Out of Fans * To Blog or Not to Blog * Don't Be a Bad Dime * Wrapping It Up

ABOUT THE AUTHOR
Michael Malone has created successful social media presences for a number of major firms. He lives in northern California.

BOOK DETAILS
Amazon Kindle Edition $3.95
Paper Edition $8.95

Paper Edition, 72 pages, 9" x 6"
ISBN-10: 0615830439
ISBN-13: 978-0615830438

Available to bookstores via Ingram.

Kindle and paper editions also available in Great Britain, Germany, France, Spain and Italy. Kindle edition available in Canada, Japan, Brazil and India.

For more information check http://newstreetcommunications.com/businesstechnical/proven_social_media_strategies or contact Monica Wister, office@newstreetcommunications.com