Veritey Teams Up With Players For The Planet To Provide Eco-Friendly Water Bottles For Orioles

BALTIMORE - June 10, 2013 - PRLog -- Professional baseball players need to drink a lot of water in order to stay hydrated during practices and games, especially during the heat of summer. Chris Dickerson, outfielder and designated hitter for the Baltimore Orioles, noticed that his teammates often went through 8 or 9 plastic water bottles every single day.  After further research, he discovered that over 30 million water bottles end up in our landfills and oceans EVERY day, and that only 5% of water bottles in the United States actually get recycled. He realized that that those discarded bottles were destined to affect our environment for years and impact generations to come.  

Chris decided to step up to the plate and make a difference by educating professional ballplayers as well as their fans about smarter environmental practices.  He co-founded Players for the Planet in 2008, an organization dedicated to helping professional athletes and the fans make a positive impact on our planet through reducing, reusing and recycling in and around stadiums.  

When Chris signed with the Orioles this spring, a local Maryland entrepreneur took notice.  Adrienne Peres co-founded Veritey to help families make safer, healthier and more eco-friendly choices about the products they are using.  “At Veritey, we are very aligned with Players for the Planet’s mission. Veritey offers a simple, easy-to-use system of approval seals for four categories: Sustainable & Ecological, Non-Toxic & Safe, Cruelty-Free & No Harm, and Socially Responsible. We make it super easy for consumers to change the habit of throwaway plastic,” says Peres. “As professional athletes, Chris and his teammates have a tremendous platform to reach and educate millions of fans.  We can make a difference right here in our hometown of Baltimore by providing the Orioles team with eco-friendly bottles.”

Chris believes that “it is time to do something positive, not for myself, not for a select group of people, but rather for the global community.”  Players for the Planet and Veritey are helping the team change over to a more environmentally sound solution. BPA-free, reusable water bottles, which were donated by New Wave Enviro Products, are the first step in a larger plan to activate players and fans around the sustainability challenges facing our nation.  Chris and Players for the Planet organize e-waste drives around the country that help people safely dispose of electronic waste, including old television sets and cell phones.  

ABOUT VERITEY

Veritey is the latest, exciting lifestyle brand and digital community dedicated to making it easier to live healthier, by taking the guessing out of safe product purchases.  The online resource, developed by founders Amy Ziff and Adrienne Peres, encompasses "capidealism™," the concept that consumers have the power to change the world with smart product purchases. The site includes education, shopping as well as an online community to share and exchange ideas, feedback and information on healthy life choices and products that better our world. To learn more, visit www.veritey.com.

ABOUT PLAYERS FOR THE PLANET

Players for the Planet was founded in 2008 by Orioles player Chris Dickerson (formerly of the New York Yankees) and Jack Cassel, former Major League Pitcher. Players for the Planet believes the greening of the world must take place in all types of venues. Thus, the organization has dedicated its resources and the talents of the professional athletes who support its mission to educate all involved in youth, amateur and professional sports on how best to adopt environmental practices that will preserve the playing fields and stadiums where we all enjoy playing and watching sports. The mission of Players for the Planet includes supporting one-on-one and group training and education with players, coaches, parents, team managers and owners and front office personnel. While many of the programs undertaken by Players for the Planet will be on-field, a significant portion of the efforts supported by the organization will be structured for classroom settings where focused learning about the future potential of smart environmental activities can be evaluated and discussed by today’s generation and future leaders. To learn more, visit www.playersfortheplanet.org.

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EDITOR'S NOTE:  To speak with Adrienne Peres or to obtain more information about Veritey, please contact Adrienne Peres at Adrienne@veritey.com.  To speak with Chris Dickerson about Players for the Planet, please contact David Simmons at dsimmons@playersfortheplanet.org.