Customer Number One is All Your Customers

BOHEMIA, N.Y. - June 19, 2013 - PRLog -- Here’s how.

At a meeting with a potential new customer, how would you answer this question? “Tell me about your customer service.” Would your answer be along the lines of, “To fulfill all the needs and wants of each customer with a passion to succeed, and doing it with a smile?”

Most people would say it’s a bit corny but it may suffice in answering the question. The operative word is “may.” In today’s fast paced world, a plain vanilla answer does not suffice. Look at the retail market place and see how many retailing giants are struggling to stay alive. How would they answer the question?

There are too many marketing tools and not enough are put to good use.

Let’s look at a popular marketing term which simply is called Customer-Centric Marketing. There are many definitions of this term, but for the sake of this article, Customer-Centric Marketing is a process to learn a new definition of customer service based on what your customers perceive it to be.

In order to receive full value of using a Customer-Centric Marketing model, the model must be built into a company’s marketing strategy. If you are consistently hearing the crying from the corner office for more sales, customers, and revenue, this strategic marketing model can be the answer you have been searching for to eliminate the corner office noise.

Here are just a few ideas on how to start using a Customer-Centric Marketing strategy in your organization. Those cries emanating from the corner office can be eliminated and replaced with smiles.

- Learn as much as you possibly can about customers.

- Share your thoughts and ideas with customers, such as becoming a solution provider, by piecing together a solution for separate customer models.

- Treat your customers with value added, no cost services.

- As you learn more about each customer, keep exceeding the needs and wants of each customer – because a happy customer tells others.

- And when customers are happy, they leave you testimonials. Testimonials are a great addition to your marketing and sales team.

- Having a customer focus can help separate a company from the competition.

Customer Number One is every customer.

You cannot wave a magic wand and expect impeccable customer service to be present. Everyone in the company must be committed to superior customer service and to prove their commitment to every first time buyer all the way to your best buyers.

And as the word strategy implies, there is a gradual change in your business operations. From the corner office on down to each employee, there is a commitment to create a better customer focus each and every day. This commitment, along with trust building can easily be ingrained in the company’s marketing management team.

Customer satisfaction is real.

No matter how hard a company may try for complete customer satisfaction, accidents do happen. If a customer is not satisfied with a purchase, and a company moves too slowly to resolve it, the trust earned is easily lost. A lack of commitment by an employee can quickly lose any trust a company earned. But a positive reaction correcting the problem helps to eliminate it from the customer’s memory.

Day in and day out, just about everyone makes a promise or a personal commitment to do something. Here are a few questions you may need to answer after making the commitment to a better customer-centric marketing experience.

When it comes to employees, is everyone committed to your company’s goals and objectives?

Does your company have a certain standard of commitment?

Is it the combination of both supporting and improving behaviors that define the practice of commitment?

Customer-Centric Marketing strategy

A Customer-Centric Marketing strategy is always evolving. Why? Customers change, your industry may change and even your products and services will change. The commitment you make to your customer service will always make sure that change will be for the better.

MVS Mailers, Inc.
31 Crossways East
Bohemia, NY 11716

www.MVSmailers.com