Coffee Shop Names – Establish a Brand Name for Your Cofee Shop Using the 5W’s of Branding

ANAHEIM, Calif. - July 1, 2013 - PRLog -- Many companies maintain a certain notoriety that is synonymous with quality and excellence. Thereto, they become household names that we trust. Some of these household names may include Kleenex, Starbucks (http://www.starbucks.com), Nike and various others. Through a successful branding campaign, these companies created a symbiotic relationship between themselves and their product.

This relationship not only promotes the brand name (http://www.dicoffeeshop.com/2012/07/top-new-york-coffee-shops/) but imposes a relational inference any time a consumer has the need for a particular service or product. Using the 5W’s (Who, What, When Where Why and How) of basic journalism this article will reveal what it means to create brand name for a company or a product.

What is branding?

To brand means to mark, label or set apart with a special feature. Branding sets your company or your product apart by accomplishing one of two objectives, or both at the same time. The most successful branding campaigns meet both objectives.

First, it creates a unique persona for you business. Second, it creates a synonymous identify for quality when contemplated in light of the unique established business persona.

Both objectives are accomplished when you are able to make a psychological appeal to your targeted customer by automatically causing them to think of the service you provide; upon seeing either a particular mark that is unique to your business; or through the company’s reputation for excellence in a specified area or product

Who needs to create a brand?

Establishing a brand name is necessary when the reputation, the particularity of the service you provide or the ability to compete in the industry significantly impact the success of the business.

Generally, any business which involves mundane tasks will not require branding, unless there is a unique concept which makes that business a step above the rest.

Some of the business ventures that are mundane and perfunctory in nature include Laundromat, Carwash, and Dry Cleaning services.

For these types of services, you do not need such an esteemed reputation to succeed. Instead, it is a consumer need driven or service oriented industry. For the most part, people choose a Laundromat or Carwash based on convenience and the fact that they have a present need.

Suppose someone thought of business which combines a car wash and Laundromat. That would probably be sufficiently distinct to warrant a branding campaign.

When does Branding need to occur?

Throughout the developmental stages due consideration must be given to creating a unique persona for the business that sets it apart and is in alignment with the mission of the company.

When branding occurs during the pre-planning stages it is a simpler process of correlating the brand to the objectives.

Things may get complicated when a branding campaign gets initiated for a business has been in existence because you are limited by the pre-existing expectations and perceptions of your current clientele, whereas during the creational stages you have full creative liberties.

Where in geographic scope does a branding campaign begin?

A branding campaign must begin locally. Concentrating your efforts on your local community (http://www.dicoffeeshop.com/2012/03/new-york-coffee-shop/) will guarantee a faster impact. Your local community campaign may include local advertising through product placement, newspaper, magazine, TV, and radio.

You should use a variety of methods to promote the quality or distinctiveness of your company or product with the specific goal of creating that relational inference. Once that is accomplished it will be easy to expand to larger territories.

How does a business create a brand?

A branding campaign is generally incorporated as a part of your marketing campaign. In essence, it is marketing with a distinctive approach and a specific goal. Marketing is broader because it deals with reaching potential customers.

In a branding campaign, you are not only seeking to reach targeted customers, but you seek to orient their perspective of your business and encourage them to psychologically identify a set of characteristics with your product or company.

Using the coffee shop scenario, let’s put it to the test and determine your coffee shop names:

Suppose you open a coffee shop which sells organic coffee and organic baked goods. The name of the shop could be “PRO-Organic Coffee Shop”.

The distinctive mark can be a green tree in displayed between the words “PRO- Organic.” That logo would be inscribed on the signage at the shop, coffee cups, napkins or any other products.

To pair the mark with the distinguishing characteristic of the coffer shop’s motto of organic consumption, you can sell t-shirts at the shop made from organic materials with the embroidered words: “PRO Organic” and the verbiage “Start With Coffee” inscribe on the back of the shirts.

The shirts can also be used as rewards for your customers based on coffee consumption. You have just launched both, a successful marketing and branding campaign.

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