Acadian Media Launches the IT Specialist Network

FAIRFAX, Va. - July 2, 2013 - PRLog -- Acadian Media announced today that it has officially launched its IT Specialist Network (ITSN), an amalgam of 25+ social networking channels and its main web site, all designed to support its social media publishing enterprise. The company plans to use the social media channels in conjunction with its flagship web site, IT Specialist.com (http://www.itspecialist.com/), to provide comprehensive news, discussions, jobs and in-depth technical information to the global information technology community.

Acadian's social media channels operate under the IT Specialist brand name, and that the channels include the following:

IT Specialist Linkedin Groups - one of the largest online IT communities or social networks in the world comprised of over 100,000+ IT professionals
BrighTALK – live webinars and on-demand webcasts and videos
IT Specialist Twitter Feeds
IT Specialist YouTube Pages
IT Specialist Facebook Group and Pages
Pinterest Pages

In addition, whether it is a new product or service, a customer acquisition or a senior management announcement, IT vendors can now leverage the ITSN to provide the latest information on their organizations in a much more organic or natural manner. Now referred to as "native advertising", marketers can leverage the ITSN in a manner that is non-obtrusive and beneficial to the networks' members.

"Social media has become an increasingly critical part of the marketing landscape," noted Will Jeansonne, Founder and CEO of Acadian Media. "IT vendors can no longer rely solely on traditional online marketing methods for educating the public on their products and/or services. Garish banner ads and intrusive pop-ups simply don't cut it any longer. They are outdated and downright offensive to many of our network's members."

About Acadian Media

Founded in 2008, Acadian Media, Inc. is a content and social media publishing company based in Fairfax, Virginia. The company works closely with social media based communities that it develops and fosters to provide valuable, timely and relevant information to its members who are primarily IT professionals. Technical content in the form of digital media is developed both in-house and externally by the firm's clients and partners and is syndicated via the company's emerging IT Specialist Network.

For more information, press only:

Will Jeansonne @ Linkedin.com - http://www.linkedin.com/in/williamjeansonne

www.acadianmedia.com