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Follow on Google News | Jumpstart Your Holiday Planning: Campaigner® Helps Mobile Marketers Get Email Marketing RightSurvey reveals 65 percent of consumers feel “coal in the stocking” disappointment upon opening mobile marketing emails
By: Campaigner Email Marketing The survey, conducted in December 2012, showed that only 14.3 percent of respondents used mobile marketing emails to save money, get great deals and find unique gifts, while over 37 percent said they didn’t know whether mobile marketing emails had any more impact on their holiday purchases than regular promotional emails did. In June 2013, Juniper Research announced its projection that the value of mobile commerce transactions conducted via mobile handsets and tablets will exceed $3.2 trillion by 2017*. Such projections suggest that there is a huge mobile commerce opportunity for retailers and consumers. However, Campaigner's survey suggests that poor mobile design and overloading potential customers with emails is thwarting retailers’ In addition to design and personalization issues, email overload compounds the problem. Over 46 percent of respondents receive more than 50 emails each day, with 10.3 percent dealing with more than 300 emails a day. Almost one third of those surveyed report that marketing or promotional emails make up 75 percent or more of their total email, and 58 percent are so overwhelmed by promotional email volume that they will just delete messages without reading them. “While mobile commerce has taken off like a rocket, retailers still have a lot of work to do when it comes to developing their mobile channels,” Overall, the survey results unveil a slew of issues that retailers are likely unaware of when it comes to not only targeting consumers, but turning them into customers. To help retailers remedy this, Campaigner is introducing responsive design capabilities, featuring mobile-optimized email templates that enable consumers to easily view, read and take action on the message or promotion. The templates – which are customizable for any handheld mobile device – provide retailers with the ability to: · Make mobile email content visually interesting and easy to read on a very small screen · Create response-friendly links and buttons that make it easy for consumers to take action directly from a mobile email · For more information on Campaigner’ On Wednesday, July 31, at 1:00 pm EST Campaigner will host a webinar on “Leveraging Responsive Design to Maximize Mobile Email Marketing Campaign Results.” An infographic of the survey results can be found at http://www.campaigner.com/ About the Mobile Marketing Survey Commissioned by Campaigner The survey (http://www.campaigner.com/ *See http://www.juniperresearch.com/ About Campaigner® Campaigner sales and marketing enables small, medium and large businesses to strengthen customer relationships and drive sales by connecting with their customers quickly, simply and affordably. Features include professional email campaign creation, multiple ways to grow and manage lists, integration with CRM and the utilization of campaign metrics and reports to increase results. Campaigner is a brand and registered trademark of j2 Global Canada, Inc., an affiliate of j2 Global, Inc. (NASDAQGS:JCOM) About j2 Global™ j2 Global, Inc. provides Internet services through its two divisions: Business Cloud Services and Digital Media. The Business Cloud Services Division offers Internet fax, virtual phone, hosted email, email marketing, online backup, unified communications and CRM solutions. It markets its services principally under the brand names eFax (http://www.efax.com/) Press Contact: Cheryl Renton Marketing Communications Manager Email: cheryl.renton@ End
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