Packaged Facts Reports on Private Label Credit Cards in the U.S.

NEW YORK - July 31, 2013 - PRLog -- Packaged Facts’ recent report,Private Label Credit Cards in the U.S., provides market guidance on industry opportunities, with an emphasis on retail credit card program features and benefits analysis, retail card strategies and growth trends among bank and non-bank issuers, and trend spotting.

The analysis in Private Label Credit Cards in the U.S. includes:

* Assessment of leading private label credit cards from Target, Walmart, J.C. Penney, Sears, Macy’s, Nordstrom, The Gap, Home Depot, Lowe’s, Office Depot, Staples, Amazon and Best Buy—to gauge program differentiation and related features and benefits.

* Relying on proprietary consumer research, analysis of which private label credit card features and benefits would most incentivize non-store card and store card users to sign up for a new private label credit card.

* Analysis of U.S. private label card programs operated by North America’s leading financial institutions, including Alliance, Data Systems, GE Capital Retail Bank, Citi Retail Services, Capital One, TD Bank, Wells Fargo and JPMorgan Chase, including private label income, volume and receivables analysis; card introductions; and key retailer profiles.

* In-depth profiles of the in-house retail card programs of Nordstrom, Cabela’s and Signet Jewelers, including private label income, volume and receivables analysis, and card introductions.

* Analysis of branded credit card and store card (broken out into five categories) penetration, usage in past 30 days, and trending of monthly usage patterns for 2004-2012. Also featured is current demographic analysis for these metrics.

* Receivables estimates for the U.S. private label credit card market for 2012, and receivables and volume forecasts for 2013-2015.

For more information, please visit www.MarketResearch.com or http://www.packagedfacts.com/Private-Label-Credit-7278869/

About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods (including foods and beverages, health and beauty care, and household products), and pet products and services.  Packaged Facts also offers a full range of custom research services. To learn more, visit: www.packagedfacts.com.  Follow us on Facebook, LinkedIn, Twitter, Google+, and on our blog: http://packagedfacts.blogspot.com/