Digital Agency Lab Lateral Secures New Marketing Manager To Bolster Digital Marketing Talent

Aug. 9, 2013 - PRLog -- WOKING, 9 AUGUST, 2013 – Lab Lateral, a digital agency working with lifestyle brands in retail, food & drink, health & fitness, marine, hotels & spas, and golf, are pleased to announce the recent appointment of Huw Waters to the role of Marketing Manager.

Within this role, Waters will lead marketing communications and promotion of the agency, bring in new clients, and act as a consultant on accounts. Waters’ proven background in marketing communications and digital marketing across UK, Europe and Asia for blue-chip companies, as well as his consummate knowledge of what clients want from their agency, will help ensure Lab Lateral grows at record pace in its aim to become one of the UK’s top 20 digital agencies within the next 5 years.

“Lab Lateral has constantly delivered remarkable work for clients small and large in the 10 years they have been around,” said Waters. “Client satisfaction is top of their agenda. The top echelons of the digital industry in the UK is crying out for a creative-led, tech-savvy digital agency that acts as an extension of internal company teams, can react and adapt quickly, and always put their clients and their clients’ customers first. That’s what clients want. That’s what Lab Lateral is.”

Waters comes to Lab Lateral with over 12 years’ experience in marketing communications and digital marketing. Most recently, he was Direct to Consumer Manager, EMEA, for Treasury Wine Estates, the largest listed wine company in the world, a manufacturing and import business looking to move into the world of e-commerce. Prior to that, he was Head of Digital Marketing at Whirlpool UK, the largest home appliances manufacturer in the world, responsible for the set-up and roll-out of e-commerce and direct sales. Before that, Waters spent 3 years at British Airways, latterly in charge of social media and mobile at a global level, setting strategy and driving through initiatives to drive brand awareness and maintain customer service, and formerly as Digital Marketing Manager, Middle East and Asia Pacific, driving revenue increases of 95% versus previous years through digital marketing initiatives employed throughout the region. Waters started his marketing career in the world of mobile, firstly at Panasonic, and then Motorola TTPCom. A fluent Japanese and German speaker with an excellent knowledge of Asia, his background also includes stints in Japan as an International Relations Adviser, and voluntary work in Indonesia. He holds a BA Hons. in German & Japanese from Cardiff University and an MA in East Asian Studies from Durham University.

Jonny Tooze, Managing Director, Lab Lateral said, “Waters’ track record of success and digital marketing expertise, his client-side experience and wide knowledge of different industries, countries and cultures, as well as his contacts in the digital marketing industry in the UK and abroad, are exactly what our digital agency needs for its next major phase of growth.”


Lab Lateral is a design-led digital agency with strong tech credentials, based in Woking, UK. Lab Lateral’s services include digital design, e-commerce website development, mobile websites and apps, digital marketing strategy consultancy, and digital campaign management. Lab Lateral works with lifestyle brands in retail, hotels & spas, health and fitness, marine, food & drink, the motor trade, and golf. Clients include Lewmar, Subway, Oakhouse Foods, Vintage Roots, Tesco, and the NHS. Catch up with Lab Lateral at @LabLateral (https://twitter.com/LabLateral) or www.lablateral.com


CONTACT

For more information, contact Lab Lateral on 01483 608060 or email media@lablateral.com.