Soundview Executive Book Summaries to Host Webinar with Gregg Lederman

PHILADELPHIA - Aug. 12, 2013 - PRLog -- In this Soundview Live webinar, The 8 Principles for Employee Engaged, Gregg Lederman will reveal the Eight Principles that every manager needs to create a workforce that “lives the company brand” in ways that lead to an experience that helps you create customers for life.

Lederman will dispel popular myths about employee rewards and employee and customer satisfaction efforts. He will introduce the ENGAGED Index and help you put your plan together so that rather than imagining what could be, you’ll actually design what should be. Learn more at http://www.summary.com/track/_/The-8-Principles-to-Engaged.

Driven by a relentless desire to help as many people as possible "Live the Brand," Gregg Lederman has made it his personal mission to dramatically improve people’s lives by positively enhancing work cultures and the customer experience while increasing the company's profitability. His work, along with the work of his team at Brand Integrity Inc., where he is currently the Managing Partner, has helped many of today's "best places to work” companies such as Wegmans Food Markets, Erickson Retirement Communities, and the American Red Cross close the gap between their business strategies and the employee behaviors needed to bring those strategies to life.

Gregg received his MBA from the William E. Simon Graduate School of Business Administration, where he has been a professor teaching the Achieving Brand Integrity methodology since 2003. He is also a member of the National Speakers Association. Gregg resides in Rochester, NY, with his wife and three daughters.

Attendees will learn:
•   Get all employees “on stage” to deliver a more consistent customer experience.
•   Increase employees’ happiness so they make your customers happier.
•   Go beyond announcing your culture to getting every employee consistently living it.
•   Quantify your culture and customer experience to create unheard of visibility.
•   Create an environment of appreciation that empowers employees.
•   Fill every manager’s toolbox with practical and proven techniques for making your company’s values and desired customer experience a part of the conversation.

About Soundview Executive Book Summaries
Founded in 1978, Soundview pioneered the concept of distilling the key points and ideas of full-length business books into easy-to-read 8-page text and 20-minute audio summaries, helping readers maximize their time and business intelligence. They have continued to enhance the summary content with author interviews, interactive author webinars, and video interviews with executives. Soundview’s 100,000+ subscribers worldwide include CEOs, government leaders, entrepreneurs, business consultants, academics, and students. Soundview is a part of the Philadelphia, Pa.-based Concentrated Knowledge Corporation. Visit http://www.summary.com/new for more information about Soundview Executive Book Summaries.