derma e® Debuts Redesigned dermae.com Website

SIMI VALLEY, Calif. - Aug. 13, 2013 - PRLog -- SIMI VALLEY, Calif. – derma e®, the pioneer of vitamin-rich, high-performance natural skincare products, has introduced a completely reconstructed website at www.dermae.com.  The new site now showcases a fresh, modern design and improved functionality.  

 

“We are thrilled with the new look and feel of the revamped dermae.com website,” said Jennifer Norman, VP of Marketing for derma e®.  “Consumer feedback has already been overwhelmingly positive in terms of user-friendliness, design aesthetics, content and shopping security.”

 

To manage the website redesign, derma e® turned to Orange County-based IT firm, TechXpress.  “With the launch of the dermae.com website, users can now enjoy an improved navigation experience ranging from enhanced product classifications, to deep content association,” said VP of Web Services Louis Camassa.  “Across the board improvements have already been recorded, from bounce rate reductions to increased user engagement.”

 

E-Commerce Done Right – Exploration, Education and Shopability Made Easy:

·        Clean, approachable, uncluttered design enables easy and efficient site exploration

·        Site is simply organized yet content rich, ideal for product research and SEO

·        Multiple ways to shop – by category, skin type, key ingredient, collection or skin concern

·        Intuitive search bar facilitates product selection

·        Streamlined shopping and auto-ship features enable hassle-free purchasing

·        Wholesale Vault gives approved retail customers access to sellingtools and information

 

 

ABOUT TECHXPRESS

TechXpress specializes in helping organizations operate more efficiently and profitably by improving their use of technology.  From computer and network management to cutting-edge website and eCommerce solutions, TechXpress is committed to providing significant value to its clients and living up to its slogan, "Your Technology Partner."

 

ABOUT DERMA E®

Family owned and operated for nearly 30 years, derma e® has pioneered the development of vitamin-rich, high-performance antioxidant skincare solutions.  The award-winning line features over 80 products that are free of parabens, phthalates, mineral oil and petrolatum.  derma e® products are cruelty-free and 100 percent vegan.  Manufacturing and operations are offset 100 percent by wind power.  derma e® can be found in over 8,000 retail outlets across the U.S. with additional distribution in 25 countries internationally and on www.dermae.com.  For more information, visit www.dermae.com, call (800) 933-9344, follow on Facebook at derma e® Natural Bodycare (http://www.facebook.com/pages/derma-e-Natural-Bodycare/99...) or Twitter @derma_e (https://twitter.com/intent/user?screen_name=derma_e).