ORA Dental Studio plans major expansion in Chicago

CHICAGO - Aug. 13, 2013 - PRLog -- ORA^® Dental Studio, the nation’s first and only eco-friendly dental group, announced plans today for significant growth in metropolitan Chicago with 30 new locations planned over the next four years. Phase one of development will focus on the downtown market and near suburbs with six new practices scheduled to open throughout 2014 in Lakeshore East, Streeterville, University Village, Lakeview, Andersonville, Evanston, and Oak Park.    “Over the past couple of years, despite an uncertain economic climate, we have seen an incredible response to the ORA^® brand and our distinctive approach,” says Dr. Mladen Kralj, ORA’s^® founder and President/CEO. “Now with a stronger economy, rebounding real estate market and a growing downtown population, it was only natural to bring ORA’s^® unique practice environment and patient experience to other Chicago neighborhoods and communities.”    ORA^® is redefining the dental experience by delivering the perfect synthesis of a chic, spa-like atmosphere; advanced diagnostic, digital, and laser technologies; minimally invasive treatment philosophy; and environmentally responsible practices that are unique to the dental profession. Through conscientious planning ORA^® has created high-tech and high-performance green facilities that are healthier for their patients, a more productive place to work, less costly to operate and maintain, and reduces their environmental footprint. ORA^® Dental Studio practices feature clinical technologies and patient amenities such as:    • Dentrix Ascend cloud-based patient management system     • Dexis digital x-rays that reduce radiation exposure by 90%    • VELscope Vx for oral cancer screenings    • Diagnodent laser and SOPROlife intra-oral camera that detects early stage tooth decay    • iTero digital impressions that eliminate traditional putty techniques    • AcceleDent System that speeds Invisalign orthodontic treatment by 50%    • E4D CAD/CAM technology that mills highly accurate porcelain restorations    • Stratasys Objet 3D printers which eliminates the need to pour stone models    • Midmark Elevance dental chairs with built-in massage and heat    • Whitening room with automated full body massage chair and aromatherapy    ORA^® Dental Studio’s corporate headquarters will be centrally located at 1K Fulton in the West Loop’s Fulton Market District. 1K Fulton is one of Chicago’s highest profile sustainable development projects, a rehabbed 545,000 square foot LEED Platinum certified building and state-of-the-art green space. In addition to a 2,500 square foot dental facility planned for the location, ORA^® will occupy another 6,000 square feet of space dedicated to centralized operations, employee training facility, and a full service dental lab.    Dr. Kralj also plans on developing the ORA^® Institute, a training and continuing education center for ORA^® dental professionals. “I was very fortunate to receive training from some of the nation’s leading dental clinicians and educators. My goal is to bring those same clinicians to educate not only ORA^® affiliated dentists, but also local and regional dentists as well,” says Dr. Kralj, a former clinical instructor at the Heartland Institute and editorial advisory board member for New Beauty magazine.    About ORA Dental Studio    ORA^® Dental Studio’s vision is to transform the manner and atmosphere in which dental services are provided through a patient-centric, high-tech, and environmentally conscious healthcare model. ORA’s^® environmental initiatives have garnered numerous awards and recognition as pioneers, innovators, and leaders at the forefront of dentistry's green wave:    • First LEED Gold certified dental practice in Chicago and the Midwest through the U.S. Green Building Council (USGBC), and one of only a handful in the nation.    • First GreenDOC Gold certified dental practice in the nation through the Eco Dentistry Association (EDA), and inducted as an EDA Charter Certified Practice for contribution as leaders in eco-dentistry.    • “Making Medicine Mercury Free Award” and “Partner for Change Award” at the international CleanMed conference’s annual Environmental Excellence Awards. (2010)    • Green Health Care Program 
”Gold Star Award” (2010)    • The Alliance for a Greener South Loop  “Greenest Business” Award (2011)    ORA^® Dental Studio offers comprehensive general, cosmetic and specialty services. ORA^® is also Chicago’s #1 provider of Invisalign clear braces. In 2013 ORA^® received for the third straight year Invisalign’s highest honor - Elite Top 1% status – and ranked ORA^® #5 overall in North America out of over 50,0000 Invisalign certified general practices in terms of case experience. To learn more about ORA^® Dental Studio please visit our website at www.oradentalstudio.com or call 312-867-8766. 

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