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Follow on Google News | Essentia Water Named the Official Bottled Water for Jetflow Hydration PacksHydration innovators partner to raise awareness of clean and proper hydration
By: Essentia Water, Jetflow Essentia’s Bisphenol A (BPA)-free polyethylene terephthalate bottles (PET-1) (http://www.essentiawater.com/ Jetflow offers a unique hydration system that uses a water bottle in place of a non-recyclable, soft-sided polyurethane bladder, which often leaks, can be difficult to clean and is expensive to replace. As a part of the partnership, consumers who purchase a Jetflow Tomahawk hydration pack online receive a bottle of Essentia, coupons for future Essentia purchases and information about hydration. “Jetflow shares our values when it comes to the importance of clean and proper hydration innovation,” The two brand recently partnered at the recent 2013 Outdoor Retailer Summer Market (http://www.outdoorretailer.com/ According to Andrew Peterson, Jetflow’s president and CEO, more than 5 million non-recyclable hydration bladders are purchased every year. “Because these bladders do not have a recycle stream, they are discarded and end up in landfills,” said Peterson. “Through our partnership with Essentia, we will educate consumers about the importance of hydration during outdoor recreation and the long-term environmental effects of their purchase decisions.” In June, Essentia partnered with Jetflow for its Super Summer Hydration Giveaway, a 50-day online promotion hosted on Essentia’s Facebook page (https://www.facebook.com/ Essentiais on track to book its 10th consecutive year of double-digit growth, with a 49 percent increase in revenue year-to-date. In the second quarter of 2013, the brand experienced rapid growth in both the grocery and natural channels. These gains were driven by velocity and the introduction of its multipacks. About Essentia Essentia Water, Inc. launched its super hydrating water™ in 1998. The innovator of the first functional bottled water, today it is the No. 1 selling bottled water brand in the natural channel and the fastest growing top 10 premium bottled water brand in the grocery channel. Headquartered in Bothell, Wash., Essentia’s proprietary process results in an electrolyte- To learn more about Essentia, please visit www.essentiawater.com. Or connect with Essentia on Facebook (http://www.facebook.com/ For more information, please contact: Stephanie Forte, sforte@fortecreativemedia.com, c. 702.596.9866 Kristin Brocoff, Kristin@fortecreativemedia.com, o. 702.898.2547 c. 949.400.4899 Forte Creative Media PR for Essentia Water End
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