ITSMA Announces Finalists for the 2013 Marketing Excellence Awards

LEXINGTON, Mass. - Sept. 3, 2013 - PRLog -- ITSMA, the leading association for B2B marketers, today announced the finalists in its 16^th annual Marketing Excellence Awards program.

The program honors the marketing programs, campaigns, and new initiatives that have achieved excellence worldwide. The awards put special emphasis on the four most critical aspects of marketing success: planning, execution, innovation, and measurable business impact.

“This year’s applicant pool was the biggest and most competitive we’ve ever had,” said Dave Munn, President and CEO of ITSMA. “It’s been great to see so many companies advancing marketing’s role and demonstrating significant business impact from their marketing initiatives.”

“Our newest category, Measuring and Communicating Marketing Performance, was created to recognize those companies that are tracking and reporting marketing’s impact successfully,” said Munn. “But there were great impact stories in all the categories, not just in the measurement one.”

An international panel of marketing executives and experts will select the winners, who will be announced at a special awards ceremony during ITSMA’s 20^th Annual Marketing Conference, The New Face of Marketing, on November 5 at The Charles Hotel in Cambridge, MA.

The 2013 ITSMA Marketing Excellence Award categories and finalists are:

   • Driving Business with Thought Leadership: Deloitte, HCL Technologies, IBM, Infosys, Optum
   • Enabling Sales Channels: HCL America, Infosys, KPMG, MaintenanceNet, Tata Consultancy Services
   • Generating and Nurturing Leads: HCL Technologies, IBM, Infosys, SAP, Xerox
   • Marketing with Social and Digital Media: Accenture, Cisco, CSC, KPMG, Wipro
   • Measuring and Communicating Marketing Performance: Deloitte, HCL Technologies, Hewlett-Packard, SAP, Tata Consultancy Services
   • Strengthening Client Relationships and Building Loyalty: AT&T, Cisco, Deloitte, PwC, Unisys, VMware

Select winners will speak at ITSMA’s 2013 Annual Marketing Conference, being held on November 5-6, along with senior executives, authors, and industry thought leaders from Cisco, EMC, Farland Group, IBM, KPMG, Oracle, Social Sphere, Thomson Reuters, and more.

For more information about ITSMA’s 2013 Annual Marketing Conference, visit: http://www.itsma.com/events/marketing-conference-2013/.