Dr. Sharp announces the much anticipated launch of new additions to its oral care family

AVENTURA, Fla. - Sept. 17, 2013 - PRLog -- Miami, FL. September 2013)  In January 2005, Dr. Bruno Sharp, Miami's leading Prosthodontist and fourth generation dentist, joined forces with two health conscious moms to develop a safe and healthy brushing alternative for the entire family. Dr. Sharp, together with his sister,Valeria Braga and entrepreneur, Vanessa Heegaard, recognized the harmful long-term, possibly negative effects (based on studies / IAOMT and other sources) that traditional ingredients in popular toothpaste brands {such as, fluoride, SLS* (an industrial detergent), paraben and alcohol} had not only on themselves, but most importantly on their children.Dr. Sharp and his team wanted to change the way families tended to their oral healthcare needs and decided to develop products that were fluoride-free, non-toxic, sustainable, safe if swallowed, and most importantly, free of harmful ingredients. In 2005 Dr. Sharp Natural Oral Care was created and after their successful launch back in 2010, they quickly achieved a unique position within the competitive dental care industry, becoming a market leader in the worldwide natural oral care segment.

In staying true to their philosophy, listening to their loyal customers, and being committed to providing only the best in natural oral care, in 2013, a new line of toothpastes is launched containing new improved ingredients including Xylitol, a natural sweetener that also has proven to help prevent cavities. The new Dr. Sharp Natural Oral Care line of toothpastes includes the Wild Berry Kids for children, which is safe for children of all ages, and the Fresh Mint with Green Tea for adults containing more natural ingredients and natural flavors.  In addition to these two new and improved products, Dr. Sharp Natural Oral Care added a Fresh Mint Alcohol-Free Mouthwash crafted with the finest natural mint oils and extracts, and a Green Tea Mint Dental Tape, a fine and effective dental tape that offers anti-inflammatory, antiseptic, antibacterial, anti-fungal, and antiviral properties.

In the development of these products, it was especially important to Valeria and Vanessa that the new Wild Berry Kids toothpaste would have natural flavors and safe ingredients. As mothers, they knew that the two most harmful risks for children less than six years of age, regarding toothpaste with fluoride, is the ingestion (which can cause poisoning and possible death) and dental fluorosis (a white or brown mottling, pitting, cracking and staining of the teeth). **

In keeping up with the Dr. Sharp Natural Oral Care philosophy, the new Wild Berry Kids toothpaste offers nature's best combination of berry flavors to indulge children of all ages and helping to make their brushing a pleasant routine. This children's toothpaste contains Xylitol and other natural extracts with soothing properties. It is safe for children of all ages and helps promote healthy teeth and gums. There are no artificial colors added and contains natural flavors.

The Fresh Mint with Green Tea toothpaste offers the best of both, an appealing aroma and pleasant flavor by combining natural mint flavors and green tea extracts.  It also contains Xylitol, Green Tea and other natural extracts with soothing properties while helping to whiten teeth naturally and refreshes breath.  The Fresh Mint with Green Tea toothpaste promotes healthy teeth and gums, has no artificial colors added, and contains natural flavors.

Dr. Sharp's Natural Alcohol-Free Fresh Mint Mouthwash uses a fluoride and detergent-free formula that contains no synthetic colors, flavors, or alcohol. Witch Hazel, Licorice, and Sage extracts with soothing properties combined with aromatic mint flavors to provide a fresh mouthwash for daily use after brushing.

The utmost care and dedication went into creating the new Dr. Sharp Green Tea Dental Tape,containing anti-inflammatory, antiseptic, antibacterial, anti-fungal, and antiviral properties. It helps promote healthy teeth and gums, is made with Teflon®, has no colors added, and natural flavor.  The entire packaging is recyclable (including the steel cutter).

The Dr. Sharp complete line of oral care products is Fluoride-Free, SLS-Free, Paraben-Free and Alcohol-Free. They are made with natural flavors and are suitable for Vegans.  Dr. Sharp Natural Oral Care products are not tested on animals and are PETA certified cruelty-free & vegan. Also, in keeping up with the company tradition of sustainability, the newly redesigned packaging is BPA-free reflecting their foundation to support and seek a more sustainable environment - "No Box - Safe Planet".

The full product line is distributed and can be found in boutique pharmacies, natural health specialty stores, luxury hotels and spas, high-end cosmetic & beauty product catalogs, online retailers and dental boutique practices throughout the world. It is also available online at www.drsharpcare.com as well as Dr. Bruno Sharp's Prosthodontic Dentistry of South Florida flagship boutique practicein Coconut Grove, FL.

For more information about the Dr. Sharp Natural Oral Care products benefits and features please visit their NEW website www.drsharpcare.com

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*Sodium Lauryl Sulfate started its career as an industrial degreasant and garage floor cleaner. When applied to human skin it has the effect of stripping off the oil layer and then irritating and eroding the skin, leaving it rough and pitted.

** Recent studies from the Center of Disease and Poison Control (CDC) demonstrate the dangers of fluoride for infants; mainly caused by the excess of fluoride in the toothpaste. If ingested, one tube of fluoridated toothpaste can kill a child. According to the Fluoride Action Network, there are thousands of reports to Poison Control Center each year related to excessive ingestion of fluoride by children.