Which? looks to Reevoo to provide owner reviews

Oct. 8, 2013 - PRLog -- press release

Wednesday, October 8, 2013

London, October 8, 2013: WHICH? LOOKS TO REEVOO TO PROVIDE OWNER REVIEWS

Consumer champion Which? has partnered with independent ratings and reviews provider Reevoo to display verified customer ratings and reviews on its website; www.which.co.uk.

In addition to Which?’s expert reviews and advice, members will soon be able to access reviews from verified purchasers.

Reevoo Chief Marketing Officer Peter Simpson is confident the mix of expert and consumer opinion will allow shoppers to spend more confidently.

“Which? is traditionally the go-to place for informed shoppers to access trusted expert opinion. In joining forces, we hope to compliment Which?’s expert opinions with the ‘voice of the customer’, giving Which? members additional perspectives to help with their purchasing decisions.”

Reevoo will be providing reviews from its extensive network of content across multiple categories, starting with TVs and with a particular focus on consumer electronics.

Chris Gardner, MD, Which? Publishing comments: “We are delighted to be working with Reevoo. We know that our members want to see the perspectives of other consumers alongside our expert reviews and advice. Reevoo's large database of consumer reviews and the way they are collected made Reevoo an obvious choice.”

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Media contacts

Monique Crapper, Reevoo

0207 654 0373

moniquecrapper@reevoo.com

About Reevoo

Conversations about your brand are already taking place, shaping consumer opinions.  Reevoo (www.reevoo.com) enables you to drive those conversations so you can attract, engage and retain more customers.  Validated “Ready for IBM Retail Industry Framework”, our social business suite provides reviews, recommendations and solutions that have an immediate impact on your bottom line, and turn feedback into insights that can guide your business.

More than 750,000,000 Reevoo-collected reviews and conversations are used every month across 90 countries. Founded in 2005, Reevoo has pioneered a unique social business model that continues to deliver far better results than the industry standard for brands including Acer, Dixons Retail, Ford Retail, Black & Decker, KIA, Kuoni, Lexus, Orange, and Sony. Reevoo is headquartered in London with offices in EMEA, US and Australia.