Radisson Blu Hotel, Cairo Heliopolis

CAIRO - Oct. 9, 2013 - PRLog -- The Box Appeal asks people to 'give back to those who need it most' and is running for the sixth consecutive year in the Middle East region from September 1st until October 31st. Created by Radisson Blu and Park Inn by Radisson Hotels, the campaign this year added the new regions of Jordan and Lebanon to join Egypt, the UAE, Bahrain, Qatar and Oman.

Radisson Blu Hotel,  Cairo Heliopolis played a leading role in this impressive campaign. Their initiative included:

Making children and their parents happy at the Al Gaberty Government primary school after a thorough survey of the most needy schools in the Sheraton area. Radisson Blu Cairo distributed 194 boxes of utensils and other items to make school life a more rewarding experience. The hotel also gave out a further six boxes of linen items to school labors.

Radisson Blu Cairo, for the second year, was delighted to add smiles to the lips of the children at the Gam3iet Bent Misr Orphanage by distributing 46 boxes filled with items to make life easier and happier. Again, a further four boxes of linen items were also happily handed over to the labors.

In addition, Radisson Blu Hotel had 50 boxes to fill with skills development toys and games for the children at the '57357' Cancer Hospital.

Taking part has been easy. Participants picked up a box free of charge from any participating Radisson Blu or Park Inn by Radisson hotel, and returned it filled with the selection of items. The hotels in each region then distributed the boxes, working in conjunction with locally-based charities to those in need of support.

Radisson Blu Hotel, Cairo Heliopolis General Manager Ashraf Naguib said: "The campaign has been a wonderful opportunity to help improve the lives of children and their families in the community. We are always thrilled and delighted to take part."

The campaign is part of the Carlson Rezidor Responsible Business program. Carlson Rezidor was one of the first international hotel groups to implement a company-wide initiative focusing on health and safety for guests and employees, to respect social and ethical issues within the company and to reduce any negative impact on the environment.

For further information, please contact

Nevine Nader, Director of Public Relations & Communication
+202 26965656, nevine.nader@radissonblu.com

Notes to Editors

Radisson Blu, operated by TheRezidor Hotel Group in Europe, the Middle East and Africa, and Europe’s largest upper upscale brand, offers first class service, providing guests with a contemporary hospitality experience. Radisson Blu has received numerous awards as Best Hotel Chain and is renowned for its "Yes I Can!" spirit of service and the "100% Guest Satisfaction Guarantee". September 2005 saw the roll out of free high speed internet access across the portfolio - the first international hotel chain to offer this service. Radisson Blu currently includes more than 260 hotels with 63,500 rooms in operation or under development in Europe, the Middle East and Africa.

For more information, visit www.radissonblu.com