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Follow on Google News | Bowman and Brooke Partners with One North Interactive to Launch Improved, High Performance WebsiteFirm collaborates with One North and leverages Sitecore web content management system to provide website visitors with faster and richer user experience
By: insidelegal Bowman and Brooke engaged in a very thorough website partner selection process as part of the firm's mission to update and 'redo' the existing website. What particularly caught the attention of the firm's marketing group and the teams involved in vendor selection was the new leadership and personal interactive 'agency' approach adopted by One North Interactive as a newly formed company. One North's fresh focus on clients based on dedicated account teams as well as its increased communication and interaction via thought leadership events, such as The One North Experience Lab, thoroughly appealed to the firm and its own client-centric focus. In addition, the firm appreciated One North’s experience as the leading Sitecore partner for law firms. The firm realized key benefits and differentiators throughout the website project as well as post launch: Planning and roll-out: Speed was not only a factor in site performance but also as it pertained to the planning and implementation of the entire website project. Thanks to close collaboration between One North and the core marketing-lead Bowman and Brooke team, the new site was strategically conceptualized, architected, content enhanced and added, piloted and rolled-out within a six month timeframe, 3-6 months faster than comparable website projects. Unique web build: One North leveraged an 'agile' approach to sharing the website build with the firm by rolling out new site features in a phase-by-phase approach versus waiting until the end of the complete build. By doing so, One North was able to incorporate firm feedback and desired enhancements on a rolling basis and deploy a custom-fit site as of the initial pilot roll-out. This extremely collaborative and iterative approach also decreased overall user training time needed for the new site. Site performance: Usability: The new site is freshly organized and presents content based on site visitors' needs and legal challenges. Navigation is more visible, faster and overall more streamlined, and the firm’s new device-agnostic mobile site enhances the user experience for its on-the-go visitors. “Our partnership with Sitecore continues to pay dividends to our collective clients as evidenced by the Bowman and Brooke deployment," Because One North is an independent agency that adheres to a best-fit technology approach when partnering with clients, Bowman and Brooke found in it exceptional guidance when selecting the content management system best suited to the firm’s needs. “The decision to leverage Sitecore and One North made a lot of sense to us,” said Tom Schierholz, Marketing Manager at Bowman and Brooke. “With Sitecore, we were able to utilize a platform that allows us to both scale and expand our web capabilities over time – validated through the seamless integration of our new mobile platform – as well as significantly enhance site performance and page load speeds." Sitecore’s Web Content Management System provides an easy-to-use interface for content management, design flexibility, multi-lingual capabilities and robust content editing. The full Customer Engagement Platform provides an integrated solution that connects channels, engagement automation and engagement analytics with external tools and databases. For more information about One North, please visit www.onenorth.com. End
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