Cupid® Introduces Its Comfortable Firm® Soft & Comfortable Shapewear Collection

NEW YORK - Oct. 10, 2013 - PRLog -- Cupid® has announced the introduction of a new super-soft, single ply shapewear collection to the intimate-apparel marketplace. This group consists of three styles that combine a soft, microfiber fabric with expert design to deliver exceptional comfort to the customer. The collection gets its name from its most defining characteristics: silky material and the signature fit of Cupid® products. This entire collection delivers Comfortable Firm® control, which controls problem areas of the wearer’s body.

The Comfortable Firm® Soft & Comfortable shapewear collection features the remarkable value that customers have come to expect from Cupid®.  Though each silhouette controls unwanted bulges, remains invisible under the tightest of outfits, and incorporates cutting-edge fabrics to mark this collection as a new fashion milestone in the Cupid® repertoire, each style also retails for less than $14.00.

In addition, this collection features the technological innovation that customers have come to expect from Cupid® - the patented Wonderful Edge® silicone finish. It prevents each of these garments from riding and rolling up. It’s applied directly to the fabric at the back of the legs, without the need for seams or elastics. And, since it consists of many, distinct rows of silicone that stretch with the fabric - rather than just a single, rigid band - the Wonderful Edge® is surprisingly breathable, cool, and comfortable.

This collection consists of the following three, incredibly soft and comfortable styles: the Torsette (Style 5911), which is designed to be worn with the wearer’s own bra; the Hi-Waist Brief (Style 5915), which shapes the figure between the underbust and the hips; and the Hi-Waist Thigh Slimmer (Style 5919), which rests from the underbust to above the knees.

The Comfortable Firm® Soft & Comfortable shapewear collection can be found at select Walmart locations throughout the United States.

About Cupid®

Cupid® (http://www.cupidintimates.com/cupid) is the signature brand of Cupid Intimates. Its shapewear has been manufactured continuously since 1942. The name has always been synonymous with high quality intimates at great prices. Today, those traits, along with the infusion of the latest technology, combine to deliver the most exceptional consumer value in today’s intimate apparel industry.

Cupid® shapewear provides superior control and comfort. Available in light, Comfortable Firm®, and extra firm control, Cupid® styles appeal to traditional shapewear consumers and those new to the category. Customers can choose from a range of silhouettes including: waistline and hi-waist briefs and thigh slimmers, waist cinchers, body-shaping camis, torsettes, and bodybriefers.

Designed with cutting-edge performance features, Cupid® products are great accessories for both special-occasion and everyday wear. The breathable Wonderful Edge® silicone finish prevents shaper ride-up and roll-down, and eliminates lines that show through clothes. Dynamic Stretch Control® technology incorporates stitch-free, no-show panels that are strategically placed away from garment seams. It restricts stretch and provides fit adjustability, perfect for any customer who’s in between sizes or may experience a weight change.

Cupid® shapewear can be purchased at Walmart and Meijer® stores, as well as Walmart.com.