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Follow on Google News | Troy Koubek – VP of Sales & Acquisitions of CHG Expands Focus Into The Weight Loss IndustryBy: CHG212 The company’s focus is primarily technology and also service based business. With the next partnership, the company is getting prepared to enter into the weight loss industry. Troy Koubek states “Our next partnership will be with a major private label manufacturer bringing a product to market which we expect to have a huge impact on weight loss, utilizing our relationships with professional athletes” Koubek also states ”With our marketing and advertising expertise, tapping into the $66 billion dollar industry is a no brainer” U.S Weight loss facts: - There are 108 million American dieters, and they make 4-5 dieting attempts per year. - The 2nd largest weight loss company did approximatly $537 million in revenue in 2012. - Men’s weight loss market is estimated to be worth $11.3 billion next year. The company is expecting to announce more details by the first quarter of 2014. CHG continues to look for growth opportunities and maintain its expansion into major markets. End
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