ChannelEyes Co-Founder Jay McBain To Deliver Keynote At The VSR Business Optimization Summit

ALBANY, N.Y. - Oct. 31, 2013 - PRLog -- The VSR Business Optimization Summit is focused on Mobile Innovation and the implications to the Channel. No matter what vertical market or industry you sell to, the one thing on every customer’s mind is mobility. Clients are demanding mobile solutions for their SMB companies, consumers expect interactivity with their mobile phones and tablets when they go shopping or dining, and hardware and software manufacturers are churning out mobile technology in droves. The question is simple: Is your solution provider business ready for the mobile revolution?

This year, the Summit is heading back to New York City and the spotlight will be on Mobility. Attendees will gain insight into the latest trends, success stories and sales strategies to help you advance your business and make your company a leader in the technology industry. The executives you’ll hear from share their stories about specific initiatives – what they learned, what pitfalls they experienced and how they achieved success.

Industry analysts share up-to-the-minute research results and facts on industry trends to keep you informed and on course for solid business growth. VARs and ISVs will have the opportunity to network with other high-level solution integrators as well as executives from some of the leading technology manufactures in the Channel.

This year’s lineup of thought-provoking sessions includes:

How Mobility is Creating New Opportunities for Resellers
Closing the Deal: How to Sell in a Converging Market
VAR Roundtable about Mobile Technology
The Retail Store of the Future
The Benefits of Selling Payment Processing
A First Look at the Results of the VSR Mobility Study
Mobile Solutions: An End-User’s Perspective

Other sessions include:

How to Leverage the Future of Mobile Innovation
Keynote Speaker: Michael Tchong, Founder & Trend Analyst, Ubercool Inc.

Cutting-edge technologies are reshaping the world around us. We’re about to spend more time with digital lifestyle tools than with television. And mobile is set to surpass desktop web use. Yet the pace of change is only increasing. What does it take to stay ahead of the business customer or consumer? Cold-calling no longer works.

How Mobility is Changing the Reseller Market
Speaker: Todd Thibodeaux, President & CEO, CompTIA

CompTIA’s Todd Thibodeaux will discuss why mobility has become so necessary in every vertical market that solution providers sell into, why resellers must not be afraid to adopt new technologies, and how the Channel is being forced to change to keep up with clients and consumer demands.

Solution Provider Panel Discussion
Moderator: George Koroneos, Editor-in-Chief, VSR

Panel:
1) Gina Daniel-Lee, Vice President, Strategic Alliances, Stratix Corporation
2) Dino Farfante, President & COO, American Barcode and RFID
3) Arthur Rosenbaum, President, New Haven Cash Register Company

Forward-thinking VARS will discuss how new technologies are impacting solution offerings, the hardware and the software they are hedging their bets on and how the new tools have changed the way they engage with their clients.

Closing the Deal: How to Sell in a Converging Market
Speaker: Gil Cargill, Founder & CEO, Cargill Consulting Group

Gil Cargill, sales coach and strategist for the IT industry, will explain how solution providers can shift the sales thought process at their company from the traditional break/fix model to a solutions/services model that takes advantage of new technologies, such as cloud, managed services and mobility.

Mobile, Merchant Services, Main Street: What’s the Real Deal?
Speaker: Ken Hertzler, Head of Programs, Mercury

The single biggest trend in the payments industry is mobile payments. This is changing industry value-chain dynamics and the nature of the merchant/reseller relationship.

How to Design and Sell a Leading-Edge Mobile POS Solution

Speakers:
1) Luke Allison, Program Manager, SYNNEX Corporation
2) Alex Welker, HP US Retail Distribution Manager, HP

Industry thought leaders discuss the rapid shift to mPOS, why C-level execs are driving it hard and how to overcome the objections from clients that are pushing back.

Omnichannel Strategies to Maximize Your Mobile Retail Product Portfolio
Speakers: John Nicewick, Marketing, Elo Touch Solutions

In this session VARs will learn how to use omnichannel to start a conversation around in-store interactive technology solutions. The first half of the presentation will be about the popularity and growth of omnichannel in retail.

iOS, Android or Windows: Where to Place Your Bets?

Speakers:
1) Mark Fraker, Vice President of Marketing, BlueStar
2) Chris Naasz, Business Development Director, Star
3) Dean Reverman, Global Marketing Manager, BlueStar

Join BlueStar and Star Micronics for a candid discussion about the benefits and challenges inherent in building mobile solutions using the latest operating systems on the market. Industry experts will explain how to drive solutions across all vertical markets — regardless of OS, the art of connecting different drivers and peripherals to your mobile offering and the rise of Bring Your Own Network services.

2014: Transition & Transform to Grow Mobility
Speaker: Bruce R. Stuart, CMC, President, Channelcorp

Bruce Stuart takes a deep dive into business-strategy planning for owners and senior managers of major solution provider businesses. Find out what structural changes must be made to make your 2014 mobile solution investments successful.

Case Study: How a Solution Provider Embraced Mobility and Succeeded At It

Speakers:
1) John Convery, President & CEO, John Convery Consulting
2) Chris Gerhardt, Chief Technology Officer, Denali Advanced Integration

Get the inside scoop on how a major Value-Added Reseller made the leap to mobile solutons early on. Convery and Gerhardt break down the benefits and challenges of going mobile, as well as what services and technologies will help ease your customers anxiety about adopting new solutions.

Analyzing the Market for Mobile Solutions: A Roundtable Discussion
Moderator: George Koroneos, Editor-in-Chief, VSR

Panel:
1) David J. Gosman, Chief Executive Officer, pcAmerica
2) Russell Harty, VP, Partner Sales, Merchant Warehouse
3) Alan Hayman, Co-Founder, XCO Digital
4) Matthew G. Inan, Director, Business Development & Channel Sales, eMobilePOS

VSR Editor-in-Chief George Koroneos will lead a panel discussing how far mobile solutions have permeated the IT industry, what products end-users are most interested in and how much they are willing to pay for custom mobile tools in the hospitality, retail, healthcare, field service, public sector and warehouse markets.

Mobile Solutions: An End-User’s Perspective
Speaker: Steve Brooks, Director of IS / Business Analyst, Tumbleweed Tex Mex Grill & Margarita Bar

Find out, straight from the source, what your customers really want in a mobile solution, what technologies excite them and how to go about pitching a new solution to them.