Hotelogix Endorses Unified Distribution Approach as a Hotel’s Marketing Strategy

BANGALORE, India - Nov. 7, 2013 - PRLog -- otelogix has been working with mid to small sized hospitality businesses in more than 60 nations– from small properties with 4 rooms to business hotels with 300 plus rooms, across the world. While implementing hospitality solutions for clients, Hotelogix has observed that the hurdles around efficient distribution of room inventory faced by such hospitality businesses are similar globally.

Unified Distribution Approach has evolved as an extremely critical and inevitable approach for all hospitality businesses who want to target the global customers through the contemporary distribution channels.

Aditya Sanghi, CEO and co-founder of Hotelogix emphasizes, “For small and mid-sized hotels to compete in the global marketplace, it is extremely vital for them to be present at the same forums where their customers are. This is the reason why a unified distribution approach is a great strategic move for such hotels." Hotelogix’s distribution system, which was showcased at the WTM last year, assists hotels to easily expand their market reach in real time to online and offline channels like OTA’s tour operators, corporate, and direct online booking mediums like their own website and social media.

An efficient Unified Distribution System (http://hotelogix.com/hotelogix-distribution-system.php) is an asset for any small and mid-sized hospitality business. It empowers them to expand their market reach, boost their property’s occupancies, maximize revenues and centrally manage their complete room inventory and distribution from a simple console. The single point dashboard lets a property manage rates, allotments and bookings from all sources. It reflects a real-time snapshot of bookings from more than 800 booking sites and over 600,000 travel agents on the GDS. The channel manager and GDS connect with Hotelogix’s Distribution System which automatically updates room availability across all of the channels used by the customer, along with direct booking mediums like website and Facebook. Thus availabilities and rates across all channels stay in sync with each other in real-time.