Connect DFW on the Rewarding Nature of Launching New Campaigns

 
 
Connect DFW Sports
Connect DFW Sports
DALLAS - Nov. 8, 2013 - PRLog -- Dallas/Ft. Worth, TX – Connect DFW is a premier customer acquisition and marketing firm based in the heart of the Dallas/Ft Worth area of Texas. It has the honor of helping multiple well-established businesses and sports teams – including the Dallas Mavericks, Alamo Draft House, Verizon, and the Texas Rangers - to build their brands and run at full occupancy. This creates an exciting opportunity for the customers that reside in the territories that are serviced by Connect DFW; they are able to take advantage of the exciting exclusive incentives that are sponsored by the Connect team.

In recent months, all energy within the company has been focused on product launches, with two notable examples. The first is the Dallas Mavericks, with account managers and event coordinators working together to find the most innovative way to promote this excellent sports team. To coincide with their debut match of the season against the Atlanta Hawks, Connect DFW launched their third campaign with the Mavericks. In fact, this will be the third consecutive basketball season in which Connect DFW is responsible for this team’s promotional campaigns. The team at Connect interprets this as a signifier to how well they do their jobs, and they plan to continue creating engaging campaigns in future seasons.

A member of management said: "This is a thrilling project to work on! This season, we designed a marketing campaign that incentivizes the consumer to attend games throughout the season, which every Mavs fan is happy to do regardless of any motivation outside of pure admiration.  The promotions feature free and discounted game tickets; they are designed to increase foot traffic, and drive sales and brand loyalty for the Mavericks. The promotions themselves, when combined with exciting information about the current team line-up, allows the consumer to enjoy high action games at an exclusive value. The impact that we have on overall ticket sales is highly measurable.”

They went on: "Professional sports campaigns are a specialty of ours, and just another example would be the promotions that we run for the Texas Rangers. During the 2013 baseball season, our promotions were instrumental in helping over 150,000 fans get to their games.  Those fans then spend money on parking, concessions and souvenirs, so, it's very clear to see the financial benefit at more than $6 million per year. The return on investment we give for every marketing dollar is incredibly high."

The firm has also assisted other national entertainment brands such as the Alamo Draft House, with a brand-new campaign that alerted prospective customers to their grand opening in Richardson, TX. The Connect DFW team’s mission with this client was to spread the word about this exciting venue, which is the first of its kind in the Dallas and Fort Worth area.

Management added: "It was so exciting to be the primary marketing partner for the Alamo Draft House as they opened this new location. Alamo Draft house competes with Studio Movie Grill and Movie Tavern in the “Dinner and a Movie” industry. As this is Alamo Draft House’s first location in the area, it was important for us to make the brand reputable and well-known within the community. The trust that we created for this brand encourages people to choose the dine-in movie theater as the first place for entertainment. We drew on a wide range of resources to flaunt the marketing points, including a ringing endorsement from Time magazine, which said that Alamo Draft House was ‘the best movie theater ever.’ As soon as we begin work on any of our campaigns, word of mouth understanding of a brand spreads and we're able to drive valuable new customers into our clients’ businesses. It's all about providing outstanding results and making sure that our campaign is sustainable for our clients’ long-term future. Our goal is that our campaigns increase brand awareness gradually and sustainably."

About Connect DFW

Based in the Dallas/Ft. Worth area, Connect DFW is proud to help local sports teams and national entertainment businesses – not to mention a myriad of other clients spanning telecommunications, hospitality and restaurants – to fill their books with brand-new consumers in a lucrative and sustainable fashion. The firm is particularly adept in helping companies reach their maximum potential, ensuring consistently high occupancy rates, which allow them to grow in size, launch new branches and really make their brand a beloved presence in communities throughout America.

Connect DFW has been in the Dallas/Ft Worth area of Texas for the past four years, and is now setting its sights on the next five years, where it wishes to continue to employ the best and brightest in the marketing industry and allow them to grow and expand their careers as the company continues to grow in its size and scope. Through its exciting mentorship program, the Connect DFW team members are given the chance to learn the business model inside out, and discover how to think creatively in order to generate an exciting and novel campaign. It's a chance for innovation, imagination and fun to flow freely.

For those who wish to learn more about the opportunities at Connect DFW, their website has more information as well as an application form. It's sure to be the start of a thrilling journey where candidates learn something new every day and develop their personal skill set.

Contact
Connect DFW
***@connectdfw.com
(214) 499-9101
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Email:***@connectdfw.com
Tags:Sports, Entertainment, Marketing
Industry:Marketing, Sports
Location:Dallas - Texas - United States
Subject:Events
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