PCV Murcor Launches ValuationsDirect

POMONA, Calif. - Nov. 8, 2013 - PRLog -- POMONA, CA – October 22^th, 2013 – PCV Murcor, a leading provider of real estate valuations for some of the mortgage industry’s largest lenders and servicers, has launched ValuationsDirect^TM, an online appraisal ordering platform  designed specifically for mortgage brokers and correspondents. The platform was built to deliver an easier, more transparent method of ordering appraisals that delivers PCV Murcor’s unmatched turn times, quality and a certification of appraiser independence.

Rare among large national valuations providers, appraisals can be ordered through ValuationsDirect with a simple credit card payment—no lengthy sign-up agreements required. Orders can be placed immediately with qualified, expert appraisers in all major U.S. markets and clients receive online, time-stamped status reports 24/7, as well as live phone support with licensed appraisers.

Beyond its easy accessibility, ValuationsDirect solves issues brokers and correspondents face. For instance, many local appraisal management companies (AMCs) provide their own individual ordering platform, but require greater oversight to ensure quality and compliance. The other option is to go to a national appraisal company, but it is often a time-consuming process to establish an account.

Appraisal reports ordered through ValuationsDirect are only sent to local appraisers who have specific expertise for similar properties in his or her market. In addition, every appraisal ordered through ValuationsDirect comes with a certificate that ensures the report qualifies for all requirements of appraiser independence.

With ValuationsDirect, clients get:

24/7 web-based appraisal ordering and tracking, with time and date stamp

Real-time email status updates

Easy, online credit card payment

Live call center support 12 hours a day with an average response time of 10 seconds

Credible reports prepared by appraisers that really know the neighborhoods they are working in

Quality reviews from professional appraisers, not analysts, before the report is delivered

Appraisals backed by the PCV certificate of appraiser independence

UCDP-ready XML files with every appraisal

“ValuationsDirect brings greater ease of use and transparency to the appraisal ordering process,” said Keith D. Murray, MAI, president and CEO of PCV Murcor. “While some platforms may have some of the features and functionalities that we provide with ValuationsDirect, none of them provides the transparency and quality control processes that this platform provides. Whether originators are looking for a solution to handle an appraisal outside of their market, or a full-scale platform for all their valuations, they get the solution they need in ValuationsDirect.”

All ValuationsDirect orders are delivered in a UCDP compliant, XML-ready file through a secure, web-based portal. Each report is generated under the strictest process controls, as PCV Murcor’s operations have been SSAE-16 certified and validated through third party audit.

According to Murray, the same behind-the-scenes process that supports the new ValuationsDirect platform has consistently delivered the lowest revision and appeal rates in the industry. “We've heard of AMCs that have revision rates of over 40 percent, but our clients are seeing just a fraction of that," Murray said. "We believe it speaks volumes about the level of quality and service that is built into our processes.”

ValuationsDirect will be available for a live demo at the 2013 Mortgage Bankers Association Annual Conference in Washington, D.C. (Booth #242). For more information about ValuationsDirect, visit pcvmurcor.com/valuationsdirect (http://www.pcvmurcor.com/valuationsdirect).

About PCV Murcor

For over 30 years, PCV Murcor has provided real estate valuations for the country’s largest lenders, servicers, brokers and insurers. Founded by Keith Murray, MAI — who continues to serve as President and CEO — PCV Murcor is focused on delivering credible valuations and broker price opinions (BPOs) on a broad spectrum of commercial and residential properties. The company offers a full slate of real estate valuation products and consulting services, and prides itself on both the accuracy and the high quality of the valuations and customer service it provides all clients. The company was founded in 1981 and is based in Pomona, California. For more information, visit www.pcvmurcor.com.

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PRESS CONTACT:

Warren Lutz

Strategic Vantage Marketing & Public Relations

(925) 270-3941

WarrenLutz@StrategicVantage.com