Bad Economy, Good Web Creativity

NICOSIA, Cyprus - Nov. 24, 2013 - PRLog -- The economic crisis is very real and very tough, no doubt about it.

In Europe, many of the peripheral economies – southern countries around the Mediterranean such as Greece, Italy, Spain and even France to an extent – are having major structural problems. Unemployment increasing, GDP growth sluggish and negative, property values dropping, banking sector suffering, the list goes on…

Although somewhat delayed, Cyprus also felt the impact, and when it did, hit hard and strong. The small island nation's economy fell sharply, severely exposed to outside conditions. Cyprus now continues to struggle, and although has high hopes for the future – mainly backed by newly found riches in the energy (hydrocarbons gas) sector – it remains in a state of uncertainty and confusion.

Even emerging economies around the world such as China and India have now seen a slowdown to their phenomenal expansion of late. In turn, this has had a knock-on effect to economies that very much rely on them, such as Australia. So no one is except.

Depression in the economy is also certainly leading to depression in the mind. Some worst than others of course. Some are struggling to find the means to survive, whilst others merely upset and down by no longer being able to afford the luxuries they got accustom to.

Ultimately this is having a double negative and not allowing the economy to progress organically, with dampened consumer purchasing power and consumer confidence.

For business, this means a major slowdown in activity and with little hope of a good kick-start any time soon.

Don't let it get you down. Be inspired

Luckily there has still been some sunshine here in Cyprus, always with an extended summer keeping people somewhat more optimistic.

And among this economic bleakness there is hope, and some amount of positives that can come out of it all. For one, it will help change internal and political structural inefficiencies, making them a lot more sustainable in the long term.

During such times however, there can also be a revolution in innovation, creativity and culture. People and businesses thinking of new alternatives to succeed, or at least for the moment, keep going.

To the average person, this might mean being more efficient with food and cooking, perhaps growing your own herbs, shopping at the local market more often, making your own soap, riding your bike to work, or whatever. For businesses it's also about being more efficient, but should also be about being more proactive. Taking the initiative and creating drive, momentum and activity.

"When business was so good, people just sat back and work came to them almost. Now, you must go out there and find ways to target new business, establish diverse services, and especially offer added-value," says Web Conceptions. "We are doing this right now as a boutique website development and digital agency, and quickly learning that the world is vast and there are lots of opportunities out there to be explored. If you do it right, then there is not reason why you can not succeed."

The Internet has certainly changed the dynamics of business, and created new communication channels, as well as ideas and ventures online. Business can now tap into more markets more easily, including international.

"We have seen very good organic growth in our web solution services, as many companies and organisation here in Cyprus are trying to work harder and introduce new approaches to doing business. We are helping them expand their online presence and search engine ranking, thereby giving them the ability to target new markets and be proactive in increasing activity and revenue," adds Web Conceptions.

Business creativity in Cyprus & inspiration

In Cyprus, there have been many new inspirations appearing. People trying to take matters in their own hands and create their own work. New business ventures, practices and start-ups, as well as change in the way of thinking. Many of these are focussing on web/online campaigns and channels, or at least using the Internet to drive activity.

BuyCy: Newly launched eCommerce to promote Cyprus home-grown products and services.

Urban Splash: Newly established real state agency and chartered surveyor in Nicosia, Cyprus offering a more dynamic and user-based experience when searching online.

Prime-Star Estates: Recently re-positioned real estate agency in Cyprus with more personalised, exclusive and luxury services, matched by a modern and user-friendly design.

Utopia Collectiva: Acting and contributing both at a social and a collective level, in arts, culture, lifestyle, as well as local organically grown food.

http://www.web-conceptions.com