Vogue Tyre and Covert Cadillac, Buick and GMC open New Custom Center

Nov. 25, 2013 - PRLog -- MOUNT PROSPECT, Ill. (November 25, 2013) — Vogue Tyre & Rubber Co. has opened its 15th Custom Center location at Covert Cadillac and Covert Buick-GMC in Austin, Texas.

The location, is ranked within the top 5 percent of Cadillac dealers in the country for sales volume, will now be able to provide its customers with the ability to personalize their new and pre-owned vehicles with the latest custom-made tires, wheels, and accessories from Vogue.

“We're very pleased to be able to bring our Custom Centers into the Central Texas area with such a distinguished dealership,” said Vogue Tyre President Greg Hathcock. “The Covert family has been exceeding customers expectations since 1909 and we are excited to partner with another family owned business with a tradition of excellence.”

About Covert Cadillac and Covert Buick-GMC

In 1909, Frank M. Covert, Sr., a real estate and insurance businessman opened the first automobile dealership in Central Texas. Three years later, his son, Clarence Covert, Sr., joined him to form the Austin Buick Sales Company, which became the foundation for Covert Buick, Inc., the oldest Buick dealership in Texas today.

Frank M. Covert Sr. was succeeded in the business by his two sons, Frank Covert Jr. and Clarence Covert Sr. Frank Covert, Jr. had one son, Dr. Frank M. Covert III, who chose not to join the family business and instead became a surgeon. He is now retired from the practice of medicine and resides in Austin. Clarence Covert, Sr. had three sons, Dan Covert, Clarence Covert, Jr. and George H. Covert, all of whom became active in the business between 1936 and 1981 as third-generation owners.

The Central Texas dealerships are currently operated by a fourth generation of Coverts - Rox, Duke and Danay Covert, all being the sons of Dan Covert. Presently, Jennie Covert Stewart, Anne Covert Estes, Courtney Covert Elliott, Kacy Covert Tolleson, Kimberly Covert Robinson, Kenny Covert, Chance Covert and Cory Covert have joined in the operation of the dealerships, representing the fifth generation of Coverts.

The Covert Auto Group is currently comprised of the following dealerships serving Central Texas with sales and service – Covert Buick GMC in Austin; Covert Ford in Austin; Covert Ford of Hutto; Covert Chevrolet Buick in Hutto and Covert Chevrolet Buick & GMC in Bastrop.

Besides its long tradition of support for local charitable organizations, the Covert family has also contributed to the permanent heritage of the Austin community by donating the land at Mt. Bonnell to Travis County in 1938 as a park to be enjoyed by citizens and visitors alike. The Covert family also played an important role in restoring the Carrington/Covert House, a large limestone home where the family resided from 1903 to 1936, located at 1511 Colorado Street in Austin. This restored home currently serves as headquarters for the Texas Historical Commission.

Visit Covert Cadillac at http://www.covertcadillac.com

About Vogue Tyre:

The Vogue Tyre and Rubber Company's tradition for providing custom luxury tyres for the most discerning customers has been alive for over 99 years. Vogue Tyre has been at the cutting-edge of performance design and technology and continues to provide customers with a distinctive tyre with outstanding performance.

Vogue Tyres has set industry standards and continues to raise the bar in this competitive industry. Known for inventing the white wall tyre design back in 1914,, Vogue has become the tyre of choice for high-end vehicles and the discriminating motorists including celebrities and professional athletes.

Today, Vogue Tyres has remained a leader in vehicle customization by providing custom tyres, wheels, and accessories through new car dealerships, select tire dealers, and company-operated custom centers. Being at the forefront of new trends and design, Vogue Tyres was the first to introduce a 18" and 20" whitewall and gold stripe tire for use on passenger cars. The tyre of choice for Cadillac owners, Vogue has branched out to include a wide range of applications for today's market, such as Lexus, Infiniti and Mercedes. Catering to all automotive owners Vogue Tyres are not just designed to perform, but to look good while doing it. Each tyre is designed to provide the perfect look and fit while not compromising performance or comfort. Vogue Tyre owners want to make a statement and owning a set of Custom Built tyres is an investment in your vehicle that separates you from everyone else.

Visit Vogue Tyre & Rubber at:  http://www.voguetyre.com/