Topline Wins Two Excellence in Packaging Awards from New Jersey Packaging Executives Club

Nov. 26, 2013 - PRLog -- WAYNE, N.J. -- Topline Products, a leader in innovative cosmetics packaging and products, has won two awards in the color cosmetics category from the New Jersey Packaging Executives Club (NJPEC). The Topline award winners were for L’Oréal’s EM Life Palette and Travel Palette and for Mally Beauty’s Instant Impact Mascara.

For L’Oréal’s new EM brand, Topline received the Bronze Award for the package  graphics and honorable mention in the color cosmetics category. In addition to the travel palette, the award included the brand’s Shade Play Palettes for lip, eye, blush, powder and concealer. For the Mally Beauty mascara package, Topline garnered the color cosmetics Visual Impact Award.

L’Oréal’s EM Life Palette reflects the lifestyle of today’s high-tech, demanding makeup consumer. The packaging’s shape and size are inspired by tablet computers, available in six different color options that represent the many facets of the end-user’s busy life.

The L’Oréal EM Life Palette package is also noteworthy for its prestige lid graphics that have been created with a high quality heat transfer label that covers the entire surface of the compact lid – a challenging process due to the size of the label and the precision placement required which Topline executed perfectly.

Topline’s package supplied for Mally Beauty’s mascara is made for high performance application of the formulation featuring a unique Six Ball Instant Impact Brush design that produces instant results. Each bristle on the molded brush head has been “diamond cut” to perfection and is the optimum length to grab and define even the shortest lashes.

The awards were presented at the NJPEC’s annual “Package of the Year“ event on November 14th.

About Topline Products

Headquartered in Wayne, New Jersey, Topline Products is a global company that produces and delivers world class innovative packaging and full service solutions for the beauty industry. Topline’s unique expertise is problem solving, from design, engineering and manufacturing of primary packaging to the conception, development and filling of formulations. Focusing on innovation, Topline consistently invests in the development of breakthrough ideas, while working with clients for all distribution networks/retail sectors. Since 1990, Topline has obtained more than 40 patents globally. The company has manufacturing facilities in the U.S., Mexico and China as well as offices in Paris, Shanghai, Taipei, Sao Paulo, Brazil, and Wayne, New Jersey. With over 1,000 employees worldwide, Topline has sales of over $100 million. For more information, call +1 973.785.1600 or visit http://www.topline-usa.com.