Entering a Foreign Market Workshop for Software Industry Executives

COPENHAGEN, Denmark - Dec. 1, 2013 - PRLog -- Under the title “Entering a Foreign Market” the TBK Academy® will organize a 2-day workshop for European software executives in Munich, Germany in March 2014. The objective of the workshop is to provide inspiration for ways to accelerate global expansion on small budgets and with better control of the risk factors.

European software industry executives will gather in Munich on 20 - 21 March 2014 to discuss best practice approaches for entering foreign markets and generating global market shares. At the workshop they will review and discuss ways of gaining traction in other European countries without having to make massive investments and take uncontrollable risk.

“The objective of this 2-day “Entering a Foreign Market” workshop is to give software executives a toolset and the opportunity to review and discuss the issues related to penetrating international markets and grow global market share,” says Hans Peter Bech, the developer of and the instructor at the workshop. “We are running the workshop in Munich making it easily accessible for software executives from all over the world.”

The European market is extremely fragmented with different cultures, individual languages, and differences in local legislation and industry infrastructure and thus major variations in market requirements. European businesses have traditionally been excellent in mastering these differences. However the innovation speed in the software industry requires an acceleration of the learning curve. Software companies must expand much earlier in their life cycle, much faster, with less funding and without making major mistakes.

The workshop will provide frameworks and tools, which the attendees can implement immediately after returning from the workshop.

This workshop is one in a series of workshops where European software executives discuss international growth best practice and build personal, international networks at the same time.

http://www.tbkacademy.com/entering-a-foreign-market-2