Digital Agency Lab Lateral Celebrates Innovation And Creativity – Rebrands As “Lab”

WOKING, U.K. - Dec. 10, 2013 - PRLog -- Lab Lateral, a top 20 creative digital agency in the south of England* working with brands in retail, food & drink, health & fitness, automotive, marine, and aviation, are delighted to announce that they have re-branded from Lab Lateral to Lab.

As well as a new logo early in the Autumn as the start of the re-brand, Lab also re-designed and launched a new website to fit in with their design-led philosophy. The new-look website is getting glowing remarks from clients and peers alike – and to go with it, a brand new URL - lab.co.uk.

Lab’s registered company name is still Lab Lateral Ltd, but explaining the change in brand name and positioning, Jonny Tooze, MD said, “When we first started out, we held ourselves to certain ideals: discovery, innovation, creativity, dedication, tenacity. That’s why Lab was part of our name. Over the past 10 years, we’ve established ourselves as an award-winning top 20 digital agency in the South of England, and worked hard to make hundreds of different brands successful. We have only one mission. To make our clients remarkable.”

Tooze continued, “We still think laterally, and our ideals haven’t changed. They have helped us create the perfect environment for experimentation, creative thought, and coming up with inventive solutions to your problems to build a results-driven digital agency that makes a difference to your business. We just needed a name to fit. So, from now on, if you hear from us, talk about us, recommend us, or drink with us – and we hope you do all four – we’re Lab. Just Lab.”

About Lab

Lab is a top 20 creative digital agency in the south of England*, working with lifestyle brands in retail, food & drink, health & fitness, marine, automotive & aviation. With over ten years’ experience in website development, digital marketing, and web technology, Lab are experts in persona-based website design and conversion rate optimisation – making sure the website experience is targeted to the right customer groups for their clients, and making sure it delivers results. Lab’s services include digital design, e-commerce website development, mobile websites and apps, digital marketing strategy consultancy, and digital campaign management. Clients include Motorola, Hearst, Future Publishing, Tesco, the Home Office, Whirlpool, Lewmar, Vintage Roots, Oakhouse Foods, Subway and the BBC. Catch up with Lab at @LabDigitalUK (http://twitter.com/LabDigitalUK) or lab.co.uk

* Wirehive 100 2013

CONTACT

For more information, contact Lab on 0207 183 6668 or email media@lab.co.uk (mailto:media@lab.co.uk?subject=PR%20Enquiry).