ISLA's Social Media Manager Guest Lectures for Students at Cerritos College

NORWALK, Calif. - Dec. 23, 2013 - PRLog -- “Using social media to create personal connections is Raquel's forte. Not only does she engage the ISLA fan base by providing them with information about ISLA activities, but she also makes them an integral part of story! This empowers the audience to see the ISLA story as their own, which entices the audience to eagerly promote ISLA activities on their own social networks." said ISLA President, Henry Reyes. “Her experience in social media provides great value to others interested in using it to develop a product or company.”

Raquel guest lectured for students in the New Product Development (NPD) class NPD 100 Product Development in a Global Economy. The NDP 100 class is focused on the complete process needed to bring a new product to market in a global economy. To prepare students for launching products and companies, Raquel discussed the importance of social media for business and strategies for successful implementation of new products, as well as her experiences building a social media presence for Cerritos College and ISLA.

“Two years ago when I first started at ISLA, we had one social media account and only 30 likes on our Facebook page. We now have over 9,000 followers on our Facebook page and we have six other social media accounts,” said ISLA’s Raquel Lizarraga. “Our company has seen tremendous growth because of our social media. We have reached more people and have been able to share our message of drowning prevention and through this we raised more funding for our programs and we helped more people! Social media is an important business tool that is vital in the global economy and we need to teach students how to use it.”

ABOUT THE PROGRAM:

The mission of Cerritos College New Product Development Department is to provide students with a theoretical, practical, hands-on, and research-based education in product/service development. The program teaches students the complete process of bringing a new product to the market.

New Product Development is a combination of Cerritos College departments of Engineering Design Technology, Machine Tool Technology, Plastics/Composites, and Welding. New Product Development combines skills and knowledge from various fields to prepare students for and fiercely competitive and evolving business world.

To learn more about New Product Development, visit http://cms.cerritos.edu/npd/ and https://www.facebook.com/CerritosCollegeFabLabs or call Dr. Mickey Micic at (562) 860-2451 Ext. 2910.

ABOUT ISLA:

The International Surf Lifesaving Association (ISLA) advances professional lifesaving development to areas in need around the globe. Comprised entirely of volunteers; the organization provides educational trainings, resources, and emergency personnel to reduce the number of drownings worldwide.

Since 2008, ISLA has conducted humanitarian Projects in over 13 countries; including 11 training courses. While working alongside our international partners, ISLA Project volunteers have performed 220 rescues, 1,628 preventative actions, and 188 medical aids to date.

To learn more about ISLA, please visit the website at http://www.islasurf.org or visit the Facebook Page at http://www.Facebook.com/ISLAsurf.