Retop Undertakes Strategic Transformation in 2014

WOLFAU, Austria - Dec. 17, 2013 - PRLog -- While the  LED display (http://www.szretop.com/) industry is getting tough with many medium-to-small-sized companies close to bankruptcy, it's time for leading brands emerge, integrate the market, and push the industry to the road of sustainable growth.

Retop, after its 16 years anniversary, announced its next 3-year strategic plan in Dec 1, 2013. Based on its 2012 revenue of USD108million, and the USD135million of 2013(estimated), Retop is aiming to achieve USD230million revenue in Year 2016, with the strategic transformation from a manufacturer to a word-class solution provider, to expand the value chain to serve end users to every corner of the world.

Retop's brand-new industry park in Zhuhai covers 50 acres with the manufacturing area of 80,000sq.m, to allow for manufacturing capacity of 150,000sq.m display every year, and 300KK (pixels) LEDs packaging capacity every month. It is China's biggest LED display manufacturing base so far. To streamline Retop's current two operations in Shenzhen and Wuhu, Zhuhai new factory will officially start on Feb 1, 2014.

Retop sales model will be driven by "branding" and "technical service". The new operation center has now been set up in Shenzhen for the general management of sales, marketing, and installation. Retop will open 7 regional branches from Jan 2014 across China, as the platform for regional sales and service. In addition, Retop is targeted to partner with local players to set up joint ventures in the major overseas markets to offer turnkey solutions globally.

Introduction of ETI Group
Retop is a fully subsidiary of ETI group, listed in Shenzhen Stock Exchange. As China largest LED group, ETI has a market value of USD1.6billion (as of Dec 1, 2013) and owns the majority share of NVC, a leading brand in lighting, listed in Hong Kong Stock Exchange with a market value of USD1.4billion (as of Dec 1, 2013).

ETI has heavily invested in the vertically integrated industry chain, from the wafer & chip, LED packaging, to LED display and lighting, to control every core technology in LED field.

Retop capital investment in media platform
In 2013, ETI-Retop invested USD104million to establish GreatView Media with China Sinopec and Air Media, therefore set up the biggest digital advertising network specially for gas stations in China. Retop has finished installing 500 displays in 2013 in Beijing, Shanghai and Shenzhen, under the plan to install the total 30,000 units in the next 3 years.