NCNA Rebranding Leads Nursing Forward

RALEIGH, N.C. - Jan. 7, 2014 - PRLog -- RALEIGH, NC – New year, new look: one of the nation’s oldest professional nursing associations is unveiling a brand new identity for 2014 as part of a massive rebranding effort.  The North Carolina Nurses Association (NCNA) rolled out the modernized look for all marketing materials, publications, social media platforms, office supplies, etc., on January 1, 2014, with the most obvious visible results being a new logo and a new tagline: Nursing Forward.

“Nursing Forward has a lot of energy and excitement behind it. It means that we are ready – ready to begin the next phase and the next chapter in the history of the North Carolina Nurses Association,” said NCNA President Megan Williams, MSN, RN, FNP. “We are ready for the opportunities ahead and we’re ready to move Nursing Forward.”

Since the middle of 2012, NCNA has been working closely with CapStrat, one of the most highly-regarded marketing firms in the state, to develop and implement the rebranding campaign. Over the course of more than a year, the NCNA Board of Directors received regular updates and approved a wide array of improvements to the association’s brand.

The new look and its corresponding style guide were intentionally chosen because they instantaneously bolster the perception of NCNA as a bold association and reinforce that nurses are innovative leaders who are helping reshape a rapidly evolving healthcare system. The phrase “Nursing Forward” was unanimously embraced as the best way to encapsulate that premise, and it will be a tagline that helps define NCNA for years to come.

“It is vital that NCNA is recognized as a trusted partner for all nurses and a leader in the broader healthcare community,” said NCNA Chief Executive Officer Tina Gordon, MPA, CAE. “This logo and tagline give us a fresh set of tools to help accomplish that goal. Nursing Forward means a lot of things to a lot of people, which makes it a perfect vehicle for our messaging.”

Since its unofficial debut at the NCNA Annual Convention in October, NCNA members have quickly embraced the Nursing Forward tagline. Please click here to watch a YouTube video featuring nurses answering the simple question, “What does Nursing Forward mean to you?” http://youtu.be/zkwaGqM_RUA



For more information, visit the NCNA website at http://www.ncnurses.org.

ABOUT NCNA
Since 1902, the North Carolina Nurses Association has been the voice for North Carolina’s registered nurses. Formed by a group of nurses, the first objective of NCNA was the pursuit of the Nursing Practice Act, making North Carolina the first state in the nation to legalize the registration of nurses. Members of the North Carolina Nurses Association continue to be recognized nationally for having a significant impact on the profession and for advancing quality care in a variety of practice settings! NCNA leads the charge in the quest to keep North Carolina nurses on the cutting edge of nursing policy, education, practice and more. NCNA is proud to be the only nursing association in the state that represents all of North Carolina’s Registered Nurses. We encourage you to become a part of professional nursing by joining NCNA!

OUR MISSION
The North Carolina Nurses Association serves the changing needs of its members, addresses nursing issues, and advocates for the health and well-being of all people.