Now Available at Heiser Chevrolet Cadillac “The 2014 Motor Trend Car of the Year”

WEST BEND, Wis. - Jan. 15, 2014 - PRLog -- The 2014 Motor Trend Car of the Year is now at Heiser Chevrolet Cadillac and the team at Heiser Chevrolet Cadillac couldn’t be happier to be able offer the award-winning vehicle to its customers.

After 10 full days of testing, driving and deliberating, Motor Trend selected the CTS as its Car of the Year for the second time in six years.   The sedan ascends into the heart of the midsize luxury market with expanded performance, elevated luxury and sophisticated technology.

“A well-rounded vehicle is important toSoutheastern Wisconsin area Cadillac owners,” said Rick Nelson, General Manager of Heiser Chevrolet Cadillac. “This recognition confirms that the all-new 2014 Cadillac CTS sedan has brought crafted design, thrilling performance and sophisticated technology to a new level.”

Motor Trend’s Car of the Year program is open to any all-new or substantially upgraded 2014 automobile. Rather than being compared against one another, contending vehicles are first put through Motor Trend’s full battery of performance tests to measure acceleration, braking, and limit handling. All contenders are then evaluated on three separate courses at a professional automotive test center before finalists are selected.

Each finalist is then driven on a real-world road loop that provides a range of surfaces and traffic conditions to evaluate ride and handling, engine and transmission smoothness and responsiveness, wind and road noise, and ergonomics. In the final phase of Car of the Year, Motor Trend judges debate and evaluate each vehicle against the awards six key criteria:

Design Advancement - well-executed exterior and interior styling; innovative vehicle packaging; good selection and use of materials.

Engineering Excellence - total vehicle concept and execution; clever solutions to packaging, manufacturing and dynamics issues; cost-effective tech that benefits the consumer.

Efficiency - low fuel consumption and carbon footprint, relative to the vehicle's competitive set.

Safety - a vehicle's ability to help the driver avoid a crash, as well as the secondary safety measures that protect its occupants from harm during a crash.

Value - competitive price and equipment levels, measured against those of vehicles in the same market segment.

Performance of Intended Function - how well the vehicle does the job its planners, designers, and engineers intended it to do.

The 2014 Cadillac CTS offers West Bend- area drivers three powertrains. A 272-hp 2.0-liter turbocharged four-cylinder is standard and EPA-rated for 20/30 mpg city/highway. A 321-hp naturally aspirated V-6 is available. Rear-wheel drive is standard; all-wheel drive is optional. Exclusive to the rear-wheel-drive CTS Vsport is the all-new 420-hp 3.6-liter Cadillac Twin-Turbo V-6 engine.

The 2014 CTS is also the first Cadillac vehicle to receive the brand’s eight-speed automatic. Pricing starts at $46,025, including a $925 destination charge.

Since the first Motor Trend Car of the Year was awarded to the Cadillac brand in 1949, Cadillac has won the title three additional times – for the full brand again in 1952, with the 1992 Seville Touring Sedan, and with the second-generation CTS sedan in 2008.

Cadillac fans that are interested in driving the 2014 Cadillac CTS can visit Heiser Chevrolet Cadillac at 2620 West Washington Street in West Bend or contact the dealership at (262) 438-1000.

About Heiser Automotive Group:

Heiser Automotive Group was established 97 years ago in Milwaukee. It is dedicated to building long-term relationships in the community.  Heiser’s motto, “Anything’s Possible”, directs employees in their day-to-day activities and inspires exceptional service. For more information, please visit heiserchevroletcadillac.com or heiser.com.

About Cadillac:

Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac's media website with information, images and video can be found at media.cadillac.com.