China Leather Shoes Industry Report, 2013-2015 published by ResearchInChina

Jan. 24, 2014 - PRLog -- Due to slowdown in economic growth both in China and beyond in 2012-2013, leather shoes manufacturers and leather shoes retailers shouldered grave operation pressure in the wake of the slowdown in the industry.

Output & Consumption
The economic slowdown frustrates Chinese consumers who have weakening willingness to buying non-necessities such as leather shoes. As such, adverse factors, including price hike of raw materials, growing exchange rate and soaring labor cost, bring with tough business environment for entrepreneurs who, in turn, hold pessimistic attitude towards future development. In 2012-2013, both the output and consumption of China leather shoes industry witnessed a decline, with the output growth rates down to 5.29% and 7.45%, respectively, while the consumption growth rates down to 9.22% and 8.42%, a level well below the 2010 boom albeit its outperforming the 2011 level. Thus far, the confidence of both consumers and entrepreneurs has yet substantively changed for better. Given this, it is expected that the growth rates for both the output and consumption in China leather shoes industry will sustain slight decline tendency between 2014 and 2015.

Export
Anti-dumping investigations launched by many countries on made-in-China leather shoes are very frequent for a long time, which forces Chinese industrial players to bear higher import tariff and anti-dumping duty. In Nov.2012, Zhejiang Aokang Shoes won a lawsuit in an anti-dumping case, which cheered up Chinese leather shoes makers’ export confidence to some extent. According to the estimate, the export volume of made-in-China leather shoes will realize slight growth in upcoming two years.

Industrial Cluster
The production of leather shoes in China still concentrates in Fujian, Zhejiang and Guangdong provinces, the combined output of which accounted for 69.62% of China’s total in 2013. As a result of the growing wages and decreasing labor resources, leather shoes enterprises in the three provinces are encountered with higher operation pressure. In the meanwhile, some leather shoes producers are transferring their production bases to West and Central China where feature abundant labor resources and lower pay. It is projected that the leather shoes output of these three provinces will occupy a decreased proportion of the total in China, and that the output in Hunan, Chongqing and Sichuan will see a rise.

Marketing Channel
Along with the ceaseless improvement and development of e-commerce, China online shopping industry has long been maintaining booming development. In 2013, the market size of China online shopping industry soared by 40% year-on-year to roughly RMB1.82424 trillion. Many leading leather shoes enterprises including Belle, Aokang, Red Dragonfly, Yearcon and Mulinsen have jumped on e-commerce business by opening up flagship stores or franchised stores through the platform of Tmall, JD and other well-known B2C websites.

Leading industrial players continue to give priority to expansion or renovation of franchised stores. For instance, Belle International is keen on expanding retail outlets, with the number of self-run shoes retail outlets increasing by 442 on Chinese Mainland in the first half of 2013. Another example is Zhejiang Aokang Shoes, which, on the contrary, puts sub-brands together in a store with larger coverage and more staff for sale or sort management.


The report highlights:


Industrial Pattern, Brand Pattern, Regional Pattern of Global and China Shoemaking Industry;

Number, Gross Margin, Output, Consumption, Export Volume and Outlook of Chinese Leather Shoes Enterprises;

Market Characteristics, Main Brands, Prices, Market Occupancy of Men’s Leather Shoes and Women’s Leather Shoes Market;

Status Quo and Prediction of Main Leather Shoes Production Regions in China;

Main Marketing Channels of Made-in-China Leather Shoes, and Supply of Leather;

Brands, Revenue, Gross Margin, Distribution of Sales Outlet, and Development Strategy of Main Leather Shoes Manufacturers in China

1. Leather Shoes Industry
1.1 Overview of Leather Shoes
1.1.1 Definition
1.1.2 Dermal Mark
1.1.3 Gross Margin
1.2 Global Pattern
1.2.1 Industry Pattern
1.2.2 Brand Pattern
1.3 China Pattern
1.3.1 Industry Pattern
1.3.2 Brand Pattern

2. China Leather Shoes Market
2.1 Output
2.2 Consumption
2.2.1 Total Consumption
2.2.2 Per Capita Consumption
2.3 Exports
2.4 Market Segment
2.4.1 Women’s Shoes Market
2.4.2 Men’s Shoes Market

3. Regional Market
3.1 Regional Pattern
3.2 Development in Fujian
3.3 Development in Zhejiang
3.4 Development in Guangdong

4. Marketing Channel
4.1 Product Price
4.2 Brand Strategy
4.3 Marketing Channel
4.4 Network Marketing
4.4.1 Network Marketing Scale
4.4.2 Network Marketing Brand Ranking

5. Leather Market
5.1 Classification of Leather
5.2 Industry Status
5.3 Output and Import
5.4 Competitive Landscape
5.5 Development Tendency

6. Key Enterprises
6.1 Belle International Holdings Limited
6.1.1 Profile
6.1.2 Business Performance
6.1.3 Revenue Structure
6.1.4 Gross Margin
6.1.5 Distribution Network
6.1.6 New Business Development Layout
6.2 DAPHNE International Holdings Limited
6.2.1 Profile
6.2.2 Business Performance
6.2.3 Revenue Structure
6.2.4 Gross Margin
6.2.5 Distribution Network
6.3 ZheJiang AoKang Shoes Co., Ltd.
6.3.1 Profile
6.3.2 Business Performance
6.3.3 Revenue Structure
6.3.4 Gross Margin
6.3.5 Business Model
6.3.6 Production Model
6.3.7 Sales Model
6.3.8 Brand Operation Mode
6.3.9 Development Strategy
6.4 C. banner International Holdings Limited
6.4.1 Profile
6.4.2 Business Performance
6.4.3 Revenue Structure
6.4.5 Gross Margin
6.4.6 Distribution Network
6.5 Fuguiniao Co., Ltd.
6.5.1 Profile
6.5.2 Business Performance
6.5.3 Revenue Structure
6.5.4 Gross Margin
6.5.5 Distribution Network
6.5.6 Brand Positioning
6.5.7 Strategic Target
6.6 Foshan Saturday Shoes Co.,Ltd.
6.6.1 Profile
6.6.2 Business Performance
6.6.3 Revenue Structure
6.6.4 Gross Margin
6.6.5 Distribution Network
6.7 Le Saunda Holdings Limited
6.7.1 Profile
6.7.2 Business Performance
6.7.3 Revenue Structure
6.7.4 Gross Margin
6.7.5 Distribution Network
6.8 Walker Group Holdings Ltd.
6.8.1 Profile
6.8.2 Business Performance
6.8.3 Revenue Structure
6.8.4 Gross Margin
6.8.5 Distribution Network
6.9 Qingdao Hengda Co., Ltd
6.9.1 Company Profile
6.9.2 Revenue
6.9.3 Distribution Network
6.10 YEARCON CO., LTD
6.11 Red Dragonfly Footwear Co., Ltd.
6.12 Kangnai Group Co. Ltd
6.13 Jinhou Group
6.14 Harson Trading (China) Co., Ltd.
6.15 Spider King Group Co., Ltd
6.16 Jiangsu Senda Group Co.,Ltd.

7. Summary
7.1 Leather Shoes Industry Development Trendency
7.1.1 Negative Factor
7.1.2 Positive Factor
7.1.3 Development Trendency Summary
7.2 Comparison of Listed Companies
7.2.1 Revenue
7.2.2 Net Income
7.2.3 Gross Margin and Net Profit Margin
7.2.4 Retail Stores