How Social is your Hotel Business on Social Media

BANGALORE, India - Feb. 3, 2014 - PRLog -- Gone are the days when social networking sites were meant only for connecting with friends and families living far away.with the plethora of information that can be shared and searched for on the internet.social media has dynamic and cost effective marketing tool for brands.helping companies to reach out to existing and potential clients.today most of the small and medium enterprises and multinational companies use social networking website to connect and engage with clients.social media serve as a supplement,rather than a substitute,for existing medium of promotion.

Today every markeeting campaign is incorporating social media as an important element.more over the buying behaviour of consumers has undergone a transformation with social media.

According to wikipedia,there are 150 + social networking websites globally,of which the most widely used are facebook with 908 million registered users;followed by twitter with 500 million registered users and linkedin with 160 million registered users.all the four websites have a huge following in india.

While various industries like fast moving consumers goods,information technology and entertainment have already made their presence felt on the social networking platform,the hospitality industry is still in the nascent stage. Social media plays a significant role in creating word of mouth publicity for products,especially experimental product like hotels,a lot of travel decisions are taken based on information available on social networking websites.

Social media is integral to our strategies and we use a multitude of platforms across brands and geographies.from better understanding our guest needs to providing fast and effective customer care.to measuring feedback,and offering the right product and packages,social media has changed the relationship we have with our guest"