Hello Vino Launches New All-In-One Wine App for iOS 7 on iPhone and iPad

SAN FRANCISCO - Feb. 4, 2014 - PRLog -- Hello Vino has released a new all-in-one wine app developed for Apple's iOS 7, combining its groundbreaking wine recommendation engine with label scanner capabilities and personal wine ratings. The new "vintage 3.7" update is currently featured on Apple's "Best New App" and "Great Free Apps" lists in the App Store.

The free Hello Vino app, available through the Apple App Store, recommends the perfect bottle of wine according to personal taste preferences, meal selections, and special occasions. Hello Vino acts as a personal wine assistant, using a simple question-and-answer process to help shoppers and diners select a wine while standing in a store or ordering at a restaurant.

"We've all been there - standing in an overwhelming wine aisle or facing an intimidating wine list," remarks Rick Breslin, Founder of Hello Vino. "We created the Hello Vino app for the vast majority of wine drinkers who need help selecting a wine, right at the moment of purchase."

The new "vintage 3.7" release of the Hello Vino app includes an enhanced wine label scanner which utilizes image recognition in real-time to deliver information for a particular bottle of wine. The wine scanner feature adds an innovative fail-safe process, where an actual person will identify the wine label photo in real-time if the computer-based image recognition does not find a match. The wine label is then added to a database, enabling the Hello Vino app to identify millions of wines within thirty seconds or less.

Additional new and upgraded Hello Vino app features include storage of users' wine photos and personal ratings "in the cloud" for access across multiple devices, allowing users to track bottles and purchase the wines again. In a recent survey of Hello Vino app users, 91% made repeat purchases of a wine based on the app's recommendation, with 57% recommending wines to friends and social circles.

For a complete list of new features, please visit http://hellovino.com/update

About Hello Vino:

Hello Vino delivers wine recommendations to mobile devices, assisting consumers with the perfect bottle of wine for a meal, a specific occasion, or according to personal taste preference. The app is a free download on the App Store. More information, including video demonstrations and features, are available at HelloVino.com