Nova Brings Smaller, Faster Branch Concept to Houston Credit Union’s Network

HOUSTON - Feb. 21, 2014 - PRLog -- Members walking into the newly opened Smart Financial (SFCU) branch in Spring, TX, will find a cutting-edge experience. The fast-growing, Houston-based credit union opened a 1,580 square-foot end cap in January as the first in a line of many innovative, operationally efficient branches that offer more convenience in a smaller space. SFCU engaged Nova Retail Group, the award-winning designer of retail space and branding, to design a branch that could function at a minimal scale while integrating their mission, brand and culture.

Nova conscientiously addressed serving multiple member segments, while requiring a staff of only 3 to 4 to operate. Interactive Teller Machines (ITM’s) provide a complete self-service option, while stand-up dialogue pods offer traditional-style transaction areas in a compact space. The concept is designed to give members revolutionary convenience, while still offering the human experience.

“The member response to this innovative and interactive approach has been very positive. Our staff and membership have embraced this new way of doing business,” observes Chris Conway, the Spring branch’s manager, “Members walk right up to the machines without hesitation and transactions have been very smooth.”

SFCU has collaborated with NRG since late 2012 to develop their retail branding program. As the credit union looked to economically and quickly expand their network while augmenting the larger, existing “hub” branches, they embraced Nova’s Express Branch concept. The branch in Spring is the first of its kind in several that are planned for SFCU.

“Nova is the perfect partner to help Smart implement this new approach to providing service to our members,”  says Susan Chapman, SFCU’s Vice President of Marketing Strategy, “Their retail designs have helped bring our brand to life. They also understand our need to balance high tech with high touch.”

As the industry changes, the movement toward smaller and faster will prove to be the smarter direction. Scott Dustin, President of Nova Retail Group and operations expert, observes that “organizations continue to struggle with rapidly advancing technology, diverse demographics, and the erosion of the in-branch experience.” Nova developed the Express Branch solution to help financial institutions remain agile and competitive.

“While most are still speculating about what the branch of the future should look like,” continues Dustin, “we are designing and assisting in actual implementation of working models that will keep these organizations ahead of the curve.”

Nova Retail Group designs better brand experiences through partnership with clients to cost-effectively design high-performing sales environments. Nova offers branding, graphics, merchandising and design build.

www.novaretailgroup.com