Packaged Facts Announces New Report, “Crackers: U.S. Market Trends”

ROCKVILLE, Md. - Feb. 24, 2014 - PRLog -- Crackers: U.S. Market Trends, a new report from Packaged Facts, examines essential past, present, and future trends affecting the retail sales of crackers. In the world of snacks, crackers are fast becoming the next big thing for snackers and an important frontier for food marketers. As marketers dream up new ways to transform crackers into snacks, they are blurring the boundaries between crackers, crisps and chips—all while also attempting to connect crackers with consumers’ health and wellness expectations.

This Packaged Facts report defines the market for crackers based upon the following major product types: crackers with fillings, or sandwich crackers; graham crackers; saltines; and “all other crackers,” a category including a wide range of cracker types such as cheese-flavored crackers, crackers made with various grains, flatbreads and crackers fashioned as crisps.  The report also analyzes consumer behavior related to the categories of crackers tracked by Experian Marketing Services’ National Consumer Study (NCS):  butter- and cheese-flavored crackers; grain crackers, including those made from oats, wheat and rye; other flavored crackers, such as those with onion and barbeque flavors; graham crackers; and saltines.

One source of primary data used in this report is IRI InfoScan Reviews for the 52 weeks ending September 8, 2013.  Another primary data source is Experian’s Spring 2013 NCS, which was fielded between January 2012 and March 2013.  In addition, Crackers: U.S. Market Trends includes data from Experian’s Spring 2004 Simmons NCS. The report is also based upon data collected from field surveys of food retailers in various channels as well as a wide range of industry sources, including company websites, trade publications, business newspapers and magazines, consumer blogs, and annual reports, 10Ks and other releases from public companies.

For more information on Crackers: U.S. Market Trends, please visit www.MarketResearch.com or http://www.packagedfacts.com/Crackers-Trends-7934319/.

About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services.  Packaged Facts also offers a full range of custom research services.

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